SEM Tools > SEM Library, Workshops, Courses & Seminars > SEM eBooks

Rating Name Update Type Publisher Price

* eCommerce Benchmark Guide 2007 2007/03 eBook MarketingSherpa US$297


go


Print
this article

eCommerce Benchmark Guide 2007

Practical ecommerce data to help you improve shopper-to-buyer conversions

All-new Guide features:

  • 98% new content
  • 223 charts & tables
  • 1,913 ecommerce marketers own data
  • Survey results from heatmaps 2,449 online shoppers
  • New eyetracking incl. Best Buy, Circuit City & Wal-Mart
  • Bonus: Order now to get PDF instant download + Printed copy together - two for the price of one!

Do you want to improve your e-commerce conversions?

Grab a copy of MarketingSherpa’s new Ecommerce Benchmark Guide 2007 to help you:

  • Raise shopper-to-buyer conversions, as well as buyer lifetime
  • Lower shopping cart abandons
  • Improve search engine marketing ROI, despite rising costs
  • Perk up email opens, clicks and conversions
  • Compare your marketing stats to your peers
  • Get marketing test and site revamp ideas approved by management

Here’s where MarketingSherpa gets its comprehensive ecommerce marketing data from:

- 1. 2007 MarketingSherpa Surveys and Audits of Your Peers - America’s Top Ecommerce Marketers - Our thanks to the 1,913 ecommerce marketers who took our fairly extensive survey this January, revealing their real-life budgeting strategies, traffic-driving tactics and conversion data. This is the world’s largest survey ever of ecommerce marketers. And, the resulting data is phenomenal. In addition, our research team conducted an audit of 250 US ecommerce sites, including the largest ones as well as the more entrepreneurial ones. We signed up for your email, used your customer service tools and reviewed your home page features to see what the norm is for 2007. Plus, given how critical search marketing is for driving ecommerce traffic, we examined your status by industry (e.g., apparel, home electronics, etc.) in both organic (SEO) and paid search listings.

- 2. New MarketingSherpa Surveys of Online Shoppers - In a new series of three surveys, conducted in partnership with Prospectiv, Guidester and Survey Sampling, we asked a total of 2,449 adult (18+) online shoppers everything from:

    • How they research and determine which sites to shop on
    • What is the first activity they do when landing at your site
    • What factors make them leave your site without buying
    • Whether customer (peer) reviews make a difference in their buying decisions
    • How often they like to receive email from a typical ecommerce site
    • How they feel about special offers in transactional emails they get from you

- 3. New Eyetracking Lab Tests of Five Famous Sites - You will find six colorful “heatmaps” in this Guide, the results of our eyetracking lab tests conducted in February 2007. Our goal was to determine what typical ecommerce shoppers’ eyes actually “see” when they navigate through a site - especially on all-critical category pages. This kind of data is very useful for your Web design team.

Sites included in this all-new study: Best Buy, Circuit City, Furniture.com, QVC and Wal-Mart.

- 4. "Best of" Study Results from 30 Independent Research Organizations - Next, we filled out any holes with “Best Of” data from more than 30 organizations, such as Coremetrics, comScore and Nielsen//NetRatings. Much of this data is previously unpublished, generously gathered by these organizations at our request because we hoped you would find it useful.

All in all, you have nearly 300 pages packed with 223 charts and tables and six eyetracking heatmaps that you can use to: make your case for site revamps ... plan your budget around ... drive search and email marketing campaign tests ... pick the most effective promotions ... create more accurate shopper "personas" ... and answer in-house debates about what "works best".

Top 10 questions MarketingSherpa’s Ecommerce Benchmark Guide helps you answer:

  • 1. How can we lower shopping cart abandons? What’s the typical abandon rate?
  • 2. What do more than 40% of shoppers immediately look for on our home page? How can we make that one element more effective?
  • 3. How can we raise conversion rates for new shoppers? Will adding bill-me capability help or hurt our bottom line?
  • 4. Which three email improvements are most worth investing in to raise sales? Should we add promotions on our shipping notices and receipts? How about sending e-coupons?
  • 5. How can we increase customer loyalty and lifetime value? Getting customers to buy from us repeatedly is critical to our profitability.
  • 6. How can I improve our affiliate program results? And, how do my competitors recruit more affiliates?
  • 7. Which shopper tools, such as instant chat with customer service and product reviews, will really improve conversions?
  • 8. How can we make store category pages more powerful? How do we get more shoppers who land on category pages to buy something?
  • 9. Which Web site tests give the most impact? If I could only test three features on our site, which three would be the most worth testing?
  • 10. Search marketing is more expensive - what’s the average ecommerce search click conversion and how can we improve ours? Plus, how does our site’s search presence stack up against our competitors’ visibility?
publisher-author
MarketingSherpa [did also : MarketingSherpa Summit 2007 , Buyer’s Guide to SEO Firms 2007 , Email Marketing Benchmark Guide 2007 , MarketingSherpa , Landing Page Handbook , The Search Engine Marketing Kit , Search Marketing Benchmark Guide 2005-2006 , How to Stop Click Fraud ]
Requirements
Adobe Acrobat Reader 6+
Version
2007
License
Single User License
Updated
2007/03/26
Platform
All Platform
Money Back
30 days
See too
  • Related  
  • Similar  
  • Recommended