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Did you know there’s a way you can reach nearly 95 million potential new customers? Follow the advice of authors Janelle Elms, Michael Bellomo, and Joel Elad and you just might be able to buy that island and retire sooner than you think. Evaluate your business, and discover all the ways it can benefit from eBay. Create an eBay identity and integrate eBay into your existing infrastructure, making it a natural extension of your business. Track and evaluate sales, create new markets, and test new products. You’ll never look at online auctions the same way again.


From the Author

Our goal with this book was to provide businesses of any size with a roadmap to guide them through the eBay process. We wrote this book with the businessperson in mind, not the entrepreneur, retiree, or stay-at-home parent. This is a soup to nuts solution book that should make you think, plan, and achieve success online! If you’ve always wondered what eBay can do for you, check out this book! We started with the perspective of how a business can add eBay to their sales arsenal. We thought about ways and product lines that could best fit the trading platform. We then talk about research, your other sales channels, and give you the tools to try it out and build on that initial test.

From there, we talk about methods to integrate these new sales back into the company, and offer suggestions to reduce the headaches and extra data entry. We wrap up by offering methods to increase your future revenue and become a global powerhouse in your perspective area.

Don’t wait any longer, GROW your business, expand without heavy startup costs! Improve that bottom line, get better returns on your older, refurbished or recycled goods, and add sales potential!


Product Details

  • Paperback: 384 pages
  • Publisher: McGraw-Hill Osborne Media; 1 edition (December 22, 2004)
  • Language: English
  • ISBN: 0072257113
  • Product Dimensions: 9.2 x 7.4 x 0.7 inches
  • Shipping Weight: 1.1 pounds