IndustryBrains LLC
Premium Vertically-Focused Marketing Solutions for Advertisers and Publishers
IndustryBrains is a leading performance advertising media company that uses keyword search and relevant editorial targeting to provide premium vertically-focused marketing solutions for advertisers and publishers.
The IndustryBrains Platform successfully launched in February 2002, delivering advertiser listings to premium publisher Web sites including: BusinessWeek, The Motley Fool, USATODAY.com, IDG’s Infoworld, PCworld and Macworld, Ziff Davis Media’s PCMag.com and eWeek, CMP Media’s CommWeb, Network Magazine, Network Computing and many others.
IndustryBrains is a wholly owned subsidiary of Marchex, Inc. Marchex’s mission is to be a leader in delivering vertical and local online traffic to merchants. The company is focused on search marketing, local search, and direct navigation. Marchex’s platform of integrated performance-based advertising and search marketing services enables merchants to efficiently market and sell their products and services across multiple online distribution channels, including search engines, product shopping engines, directories and selected Web properties.
What We Do
IndustryBrains offers premium vertically-focused marketing solutions for advertisers and publishers. We are a leading performance advertising company that uses keyword search and contextual, site-specific category targeting to achieve superior advertising results for our partners.
The IndustryBrains Platform successfully launched in February 2002, delivering advertiser listings to premium publisher Web sites including: BusinessWeek, The Motley Fool, USATODAY.com, IDG’s Infoworld, PCworld and Macworld, Ziff Davis Media’s PCMag.com and eWeek, CMP Media’s CommWeb, Network Magazine, Network Computing and many others.
IndustryBrains, The Anti-Network
Advertising networks dilute the effectiveness of marketing campaigns because they frequently place ads on many irrelevant sites and only a few relevant ones. With ad networks, publishers are forced to share advertisers with other sites and have no control over what appears on their sites. For advertisers, ad networks do not allow them to select specific sites and categories that are most relevant to their business and thus, ads may be poorly targeted.
Not All Clicks Are Equal
IndustryBrains was founded on the principal that not all clicks are equal. Clicks generated from quality content are proven to deliver more targeted leads and customers for marketers. At the same time, our pay-per-click solutions are optimized to allow publishers that have premium brands and audiences to generate greater revenue per click.