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The ViewFinder Heatmap service, simulates human visual attention and creates areas of attention heatmap. Find out how people View your website and which areas of the page are getting most of the attention.

The way people look

• The ViewFinder algorithm creates a Saliency attention heatmap. The salience map creation is based upon neuro-science studies of visual Attention, Perception and Cognition of humans. Or in English: What people are looking at?
• The ViewFinder Heatmap service captures a snapshot image of the requested website and generates a visual attention heatmap.
• Heatmap - from dark blue through green to red, describing the temperature heat of the image heated by human eyes.

What Can I find with ViewFinder heatmap?

• Which areas of the page are getting most of the attention.
• Which areas are being ignored.
• Hotspots - Highest points of attention.

Q&A

• Does it make use of mouse movement and clicks detection? - No.
• Does it analysis web server logs? - No.
• Does it uses Eye-Tracking technology? - No. well, we can try hacking your webcam :) but, No.
• I can’t see my flash site - The web capture has a timeout of 30 seconds. It might be that there is not enough time for your flash or any other component to download and be shown in the image.

Background

During the last 25 years, robotics development was accompanying with artificial vision researches looking for finding the way we humans see. Some of the researches focused in the physiologic of the eye and the complex neurological processes taking action while being exposed to images. The human vision process was articulated into a mathematics expression. One kind of artificial vision research focused on attention and the way people are paying attention - Visual Attention. What are the rules that cause us to pay attention to certain objects in an image and choose those regions as interesting? Three principal elements where perceived as dominant in these rules: Light, Color and Flow. Of course, we, as humans, implement a context related Visual Search, for example, looking for Text and Faces. The ViewFinder service , currently, does not employ any visual search mechanism, but we intend to add them in the nearest future, in order to make the heatmap even more accurate.

publisher-author

Feng-Gui

Created

2006/05/29

Updated

2006/10/30

Money Back

n/a

See too

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