SEM Tools > Other Marketing Tools > Anti-Spam Email
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Type
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UnsubCentral
Solution
UnsubCentral Inc
Offers solutions to manage the opt-out processes for:
- Third-party & joint email campaigns
- Refer-a-friend programs
- One-to-one emails sent from sales personnel
- Synchronizing suppression lists across email delivery systems and service providers
All UnsubCentral suppression components are designed to snap on to the client�s centralized suppression list, hosted on the UnsubCentral system.
Overview
UnsubCentral offers a suite of suppression list management solutions designed to consolidate unsubscribe activity from all commercial email programs within one easy-to-manage interface.
When an opt-out request is made at any point in your enterprise, the request is recorded in UnsubCentral. Then UnsubCentral communicates the request to all other email delivery systems and third party list partners to provide a global opt-out process.
Sound difficult to manage? It�s not. UnsubCentral was designed to automate the entire opt-out communication process. Once implemented, it�s business as usual. UnsubCentral quietly works behind the scenes and keeps an audit trail of all unsubscribe activity.
UnsubCentral offers two solutions to manage unsubscribe data:
- Affiliate Manager for bulk mailings.
- SalesForce Manager for one-to-one messaging.
UnsubCentral Affiliate Manager
UnsubCentral’s Affiliate Manager is a web-based application that allows email marketers to control and report on all access and activity associated with email suppression lists hosted on UnsubCentral.
Affiliate Manager provides the tools necessary to ensure that unsubscribe requests are recorded and honored in all mailings to company opt-in lists and third party lists as required by the CAN-SPAM Act.
The UnsubCentral Affiliate Manager provides the following advantages for email marketers:
- Eliminates the administrative effort of managing suppression list data.
- Maintains the security and privacy of suppression list data when cleaning against third party mailing lists.
- Provides detailed reporting on all unsubscribe activity.
- Integrates with all commercial email channels, including in-house email delivery systems, affiliate networks, Email Service Providers (ESPs), and third party publishers.
SalesForce Manager
The responsibility to provide an opt-out mechanism and to honor opt-out requests on all commercial email is not exclusive to bulk mailings. The requirements apply to one-to-one commercial email messages as well. In reality, one-to-one commercial emails are far more common than mass mailings to an email subscriber list. Your company�s sales team is likely sending a flood of commercial email every day.
- Checking in with old prospects to see if their needs have changed.
- Letting prospective customers know about new products and services.
- Informing prospects about price incentives to close business.
Email is an essential part of the process of doing business, and your company�s sales team couldn�t compete without it.
So how do you ensure that a member of your sales team doesn�t send a commercial email to a recipient that has requested not to receive such messaging from your company?
How do you manage opt-out requests from one-to-one emails without placing undue burden on members of your sales team?
UnsubCentral SalesForce Manager offers a non-intrusive, easy to implement solution that will allow your company to meet compliance requirements without disrupting the flow of sales activity.
- When an email is sent, UnsubCentral will append a footer providing an opt-out mechanism, allowing recipients to request not to receive further commercial email.
- Opt-out requests will automatically update your centralized suppression list hosted by UnsubCentral.
- Emails sent to recipients who have previously opted-out via any commercial email channel will be returned to the sender notifying them of the recipient�s opt-out status.
- If the message is not of a commercial nature, the sender can override the suppression by adding "BYPASS" to the subject header of the message.
- publisher-author
- UnsubCentral Inc
- Money Back
- n/a
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