SEM Tools > SEM Library, Workshops, Courses & Seminars > SEM Books

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* The Search Engine Marketing Kit Book MarketingSherpa, SitePoint US$197


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Easy-to-understand instructions in non-technical English; Handy binder format for convenience and easy reference; Great for search novices or training new staff (or yourself).

After reading dozens of books on search marketing, we chose to carry The Search Engine Marketing How-to Binder + CD in our Store for three reasons:

- 1. Easy-to-understand instructions in non-technical English
- 2. Handy binder format for convenience and easy reference
- 3. Great for search novices or training new staff (or yourself)

This How-to Binder + CD saves you thousands (consultant & trade show costs) in training new staff and is a useful reference for overseeing campaigns. Here’s what you’ll learn in order to increase your web traffic:

- Paid Search Advertising (PPC) Basics - How to select relevant search terms that reach your target audience. Develop good ads using two sample illustrations of basic paid search ads.

- Search Engine Optimization Basics - The process of SEO through six phases:

    • Keyword Strategy
    • Site Design
    • Optimizing web pages
    • Link building
    • Getting indexed
    • Monitoring & adjustment

- Running a Search Marketing Business - Essential services to offer, pricing & planning strategies. Companion CD features 12 useful tools for your SEM business.

- Product Details

    • Pages - 301 pgs
    • Charts - One lay-flat binder + CD-ROM
    • Pub Date - May 2005
    • Publisher - SitePoint
    • ISBN - 0-9752402-5-0
    • Store ID - #23896