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Name
Update
Type
Publisher
Price
The Online Copywriter’s Handbook
Book
McGraw-Hill, Robert W. Bly
US$13.57
The Web has developed its own set of rules and attitudes for writing hard-hitting marketing copy. Robert Bly’s The Online Copywriter’s Handbook is the first practical and authoritative guide to what exactly those rules are and how they differ from writing for print audiences. From novices just taking their first copywriting steps to veterans looking to add impact and results to their online efforts, it covers everything from general fundamentals of writing effective copy to specific Web copywriting tips and traps.
Book Info
The first practical and authoritative guide to what exactly the rules for writing hard-hitting marketing copy are and how they differ from writing for print audiences. Softcover.
Product Details
- Paperback: 336 pages
- Publisher: McGraw-Hill; 2 edition (January 30, 2003)
- Language: English
- ISBN: 0658020994
- Product Dimensions: 9.1 x 6.1 x 0.8 inches
- Shipping Weight: 1.2 pounds
- publisher-author
-
McGraw-Hill
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Robert W. Bly - License
- Commercial
- Created
- 2003/01/30
- Money Back
- n/a
- See too
-