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Smarter.com is the fastest growing online comparison shopping engine on the Internet. Our mission is to bring qualified buyers who are looking for products to research and buy and match them up with our merchant partners who sell those products. With our ’Smarter Price’ functionality, consumers can see exactly how much they would pay for a particular product and have the opportunity to give feedback on the product, on a particular merchant and write reviews based on their buying experience from the Smarter.com merchant partners. For merchant partners, we are a bid-for-placement, pay-for-performance comparison shopping engine of the purest form. No banners, no buttons, no leaderboards, just comprehensive price comparison and a clean, uncluttered interface which allows consumers to do what they came to do: compare and buy.

List Your Products With The Fastest Growing Comparison Shopping Engine !

  1. Smarter.com drives sales - Smarter.com delivers consumers that have researched their purchase, and are ready to buy online. Anecdotal evidence from our merchants indicates that conversion rates from Smarter.com are 2x to 7x times higher than paid search engines.
  2. Quality traffic at a lower cost - Listing on Smarter.com starts at just $0.15 a click for select categories, and top bids are substantially less than other leading comparison shopping engines or paid search engines.
  3. Manage your campaign easily - Merchants control just about every aspect of their campaign. Choose which products are online (in real time), the bid amount that you are willing to pay per click and control your spend though Smarter.com’s Account Management System (SAM).

Drive new sales online, in real time,with Smarter.com, the web’s fastest growing,most cost effective comparison shopping engine.


Smarter Certified Store Program

Smarter.com has launched it’s ’Certified Store Program’. For those of you who belong to other ’Certified Store’ programs, you know how valuable a Certified Store classification could be in driving more clicks and increasing conversion. One way to ensure you are eligible for Certified Store classification is by increasing the number of reviews for your site. In the ’Feedback’ section in the Smarter Account Management system (SAM), you can install an exit pop-up on your checkout process and learn how to drive more feedback to be displayed on the Smarter.com site. erchants who have implemented our consumer feedback tools have seen a substantial increase in the number of reviews they’ve received, not to mention higher conversion!

To earn the status of Certified Store, you must:

  • Receive positive customer feedback of at least 4 out of 5 stars
  • Receive a minimum number of consumer reviews (TBD)
  • Provide basic store information including store address, customer service phone number, payment options, shipping/delivery options, and return policies.
  • Have been an active merchant on Smarter.com for a minimum of 3 months
  • Have been approved by our third-party merchant review verification service Best of all, the Smarter Certified Store program is completely FREE!

Smarter Choice Program

The ’Smarter Choice’ is designed to help users make the best possible choice by highlighting the chosen product from a ’Certified Store’ with the lowest price. The ’Smarter Choice’ will be highlighted on the page by including the ’Smarter Choice’ logo within a particular merchant’s listing.

The ’Smarter Choice’ logo cannot be purchased and is awarded to merchants who have displayed outstanding service and pricing to Smarter.com consumers.

This program is only available in the SKU and UPC code associated categories.


Countries Covered

- Smarter International
- Smarter China
- Smarter Japan


Rate Card

When a merchant submits their datafeed after signup, we categorize their products for them automatically. Merchants then have the option to increase bids at a category or product level to improve their position on the Smarter.com product listings. The higher they bid, the higher they rank, the higher they rank the more traffic they receive! As an added benefit, merchants in a top 5 listing receive their logo next to their listings for FREE! Merchants pay the bid amount on a cost-per-click basis only when the consumer clicks on their product listing and visits the corresponding product page on their site. The following rates represent the minimum cost-per-click to be listed in a given category at Smarter.com.

To learn more about bidding, please click here.

Top Level Category Pricing (CPC Minimum)
Apparel $0.15 - $0.30
Babies & Kids $0.15 - $0.75
Books $0.15
Computers $0.20 - $0.70
Electronics $0.20 - $0.70
Flower, Gifts & Gourmet $0.25 - $0.35
Jewelry & Watches $0.35 - $1.00
Health & Beauty $0.35
Home & Garden $0.15 - $0.50
Movies $0.15
Music $0.15
Musical Instruments $0.40
Office Products $0.35
Photography $0.20 - $0.70
Software $0.40
Sports & Outdoors $0.25 - $0.35
Toys, Hobbies, Collectibles & Games $0.15
Video Games $0.30
publisher-author
Mezi Media China

Mezi Media USA
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