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SimpleUsability is an end to end user experience company based in Leeds. As you would expect, with a name like ours, we help companies improve the usability of their websites - aiming to turn more of your visitors into customers. We also help companies drive relevant visitors into their websites from search engines through search engine optimization (SEO). To complete the picture, we can then measure the ongoing success of your website through analytics. Our team has been working on websites for over 11 years and that’s how we’re not like those other usability companies. We’re web people, through and through, and damn passionate about it too!

Usability Services

Websites need regular servicing. As technology moves forward your customers needs are constantly changing and developing, and your website needs to reflect this. Keep up-to-date with what your customers really want with regular usability checks.

We offer a range of usability services than can be combined and adapted according to your budget.

 Usability Testing - An indepth process that will determine how user-friendly your website really is. Usability testing puts your website through its paces with real users to identify those areas of your site that could be improved. usability testing info

 Expert Reviews - Ideal if you have a limited budget or time scale and want quick fixes bringing significant returns. Our usability experts review your website, evaluating it against established usability principles. expert usability reviews info

 Eye Tracking - Literally see your website through your user’s eyes with this valuable yet cost effective addition to usability testing. eye tracking info

 Usability Cost Estimator - Work out the costs involved in usability testing and put together a package that best suits your budget. usability cost estimator

Eye Tracking

Do you know which parts of your website are attracting the most attention? Do you know what information your users are ignoring? Do you know which areas are merely distracting your users from finding what they really want? Eyetracking will answer these questions allowing you to focus on making the most important information on your website also the most visible.

While a standard usability study relies on video and audio feedback, eyetracking allows us to infer thought processes that are not vocalised, giving you an even deeper insight into your users. The results are objective, unbiased and quantifiable.

The eyetracker records exactly where the user is looking on screen at any given moment and how long they spend looking in any one place. Unlike older eyetracking equipment, our technique is non-obtrusive, meaning no clunky head restraints or heavy glasses. The system is quick to set up and can be calibrated in under a minute. It is also fully portable and easily incorporated into our mobile lab. The data provided is highly accurate and the monitor tracks almost everyone, even those wearing glasses or contact lenses.

From the data collected we will produce a series of easily interpretable graphical representations showing the main areas of interest on your site, with individual gaze plots and hotspot visualization maps as shown below.

publisher-author

SimpleUsability Ltd

Created

2001/05/24

Money Back

n/a

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