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* Shopping.com (ex-DealTime) CSE eBay Inc


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What is Shopping.com?

  • Shopping.com is a leading online comparison shopping service and the 3rd largest online shopping destination. It is an easy way to reach millions of educated shoppers at an immediate profit.
  • The Shopping.com Network of affiliated websites connects millions of shoppers with the online stores that are selling the products they want to buy.
  • Shoppers use Shopping.com’s extensive product and store information (including product images, product specifications and more than 1 million unbiased consumer opinions) to make smart decisions about their purchases and the merchants they do business with.
  • When a shopper finds a product of interest, he or she clicks directly to the merchant’s website to make the purchase.
  • Shopping.com is not a store - we don’t sell anything. We connect highly qualified shoppers to the online stores that do.

What is the Shopping.com Network?

  • Shopping.com Network is the network of websites, including Epinions, DealTime, and AT&T, who use Shopping.com to power its comparison shopping channel. With more than 200 websites in the Shopping.com Network, the Shopping.com Network reaches more than 15% of online shoppers each month. The Shopping.com Network makes it easy for merchants to sign-up in one place and reach millions of shoppers.

How many shoppers use Shopping.com and its affiliated sites?

  • Over half of all online shoppers have used the Shopping.com Network to make their buying decisions.
  • More than 1.5 million shoppers visit Shopping.com every day.
  • Shopping.com sends more than 17 million highly qualified, active sales leads to merchants every month.

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How does the Shopping.com Merchant Program work?

  • You sign up and create a Merchant Account. You decide how much you want to deposit into your Merchant Account to get started. That amount is charged to your credit card.
  • Your product listings are published to the Shopping.com Network, complete with information about your store, your policies and your prices. Your listings appear in the millions of search results accessed by our active shoppers every day.
  • The price that you want to pay for each sales lead - your Cost-per-Click (CPC) - is set by you, the merchant. You can set a different CPC for each category (electronics) or sub-category (digital cameras).
  • When a shopper clicks through to your product page on your website, the CPC sales lead is deducted from the amount you have on deposit in your Merchant Account. You do not pay anything until a user clicks over to your site.
  • It’s as simple as that. There is very little work for you to do.

Why should I join the Shopping.com Merchant Program?

  • Product-based marketing on comparison shopping sites is considered one of the most effective ways for online merchants to connect with online shoppers.
  • Each day over 1.5 million shoppers visit the Shopping.com Network. Listing with Shopping.com means you can easily and cost-effectively reach millions of active shoppers each month.
  • Shoppers educate themselves about your products and your store before they visit your site, which means they are highly qualified and ready to buy - resulting in higher conversion rates for you.
  • Your store can be exposed to more than 15% of all online shoppers.
  • At Shopping.com you are buying sales leads, not impressions. You only pay when you get customers visiting your site. And with no up front costs, you can cancel at any time at no cost.
  • Cultivating highly directed shoppers on a Cost-Per-Click basis will lower your customer acquisition costs.
  • Shopping.com enables merchants to promote products (not advertisements or clever copywriting) to active shoppers, which saves you time and focuses on what you do best - product sales.
  • It’s very easy to manage and optimize your product listings, Cost-Per-Click and return on investment using the tools Shopping.com makes available to you in your online Merchant Account Center.

Which merchants use the Shopping.com Merchant Program?

  • Shopping.com’s more than 5,000 merchants range from some of the biggest names in retailing, such as Amazon, Wal-Mart and Sears, to thousands of small merchants across the globe. These retailers have one thing in common - they are all looking for a way to effectively and efficiently reach online shoppers - and they have found success with Shopping.com.

What is the minimum Shopping.com CPC?

  • The minimum Shopping.com CPC varies by category and subcategory. They start as low as $.05. Click here for current minimum bids by category and subcategory.
  • You can pay the minimum CPC or pay a higher CPC to appear as a "Featured Store" on Shopping.com.
  • In general, 50% of all shopper clicks go to the top 3 listed merchants in any category. With our reporting tools, you will have the information you need to easily focus your efforts on your most effective product categories and your most profitable sales leads.

What is the Shopping.com "Featured Store" placement?

  • "Featured Store" placement is a paid advertising opportunity within the product category search results pages (offer tables) on Shopping.com in structured categories. This new feature is available to any 3 merchants, and is based on the top 3 cost-per-click bids for that product category. In unstructured categories, you will see "Featured Product" placements in the top 3 positions.

What is Shopping.com’s "Smart Buy" program?

  • "Smart Buy" highlights the lowest price offer (including tax and shipping costs) from a Shopping.com Trusted Store (formerly Shopping.com Certified Store) in Shopping.com’s structured product categories such as digital cameras, MP3 players, appliances and shavers. This new feature was designed to help our shoppers choose the right product at the right price, at stores where they can buy with confidence.

How does a store qualify to be a Shopping.com "Trusted Store"?

  • In order to become a "Trusted Store", you must meet several criteria. Some of the criteria include being a Shopping.com merchant for at least 3 months, maintaining a high review rating from our community of shoppers, deploying the Shopping.com surveys, including your store logo, tax, shipping, availability, and product images. You must also fill out your store information page, honor prices, promptly process orders, and send email confirmations.

How do my product listings get on the Shopping.com Network?

  • It’s easy to get your product listings launched on the Shopping.com Network. Our Merchant Support team will help you every step of the way.
  • You can provide Shopping.com with a list of your products in the specific format that our system requires. There is no setup fee or additional charge if you decide to create your own product list for us. We will contact you after your enrollment with the exact information and format that we need so that you can directly "feed" your product listings into the Shopping.com system.
  • If you do not have the staff or the resources to handle your own product listings, Shopping.com can do it for you. Our customized product "crawler" will retrieve your product listings right from your site. There is an initial set up fee of $300 to create your custom crawler, and a monthly $20 fee to automatically update your product listings daily.

List your products on the #1 shopping site for $25!

  1. Reach millions of shoppers - Shopping.com is the #1 comparison shopping site and one of the top three retail shopping sites overall¹. Shopping.com delivers over twenty million customer leads to thousands of merchants every month².
  2. Generate sales, not just visits - Third party research proves that Shopping.com provides better conversion to sale, higher order value and five times the revenue per lead of leading portals and search engines³.
  3. Effectively manage your campaign - You can manage spending on a category basis, rather than juggling long lists of keywords. Our automated reports and free ROI Tracker help you track your cost of sales to maximize your profits.

¹ comScore Media Metrix, April 2004. ² Shopping.com internal data, April 2004. ³ comScore, Media Metrix, June 2003.