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Benchmark data on search engine optimization and paid search ads: costs, clicks, conversion rates. Real-life numbers from 3,007 marketers and 30 research studies, collected in one easy-to-use Guide. Useful for budgeting and results forecasting.
Do you know if your search marketing clicks and conversions are as good as they should be?
Or, if you’re budgeting the right amount of money on optimization and/or paid search ads?
Get 210 charts of reliable data from MarketingSherpa’s all-new Search Marketing Benchmark Guide, including self-reported data from 3,271 marketers and 776 affiliate marketing experts on:
- SEO (optimization) versus PPC ad campaign costs, clicks, and conversions
- Conversion rate data for clicks-to-lead-generation and clicks-to-sales
- Cost per click plus monthly budgeting (actual US$) for B-to-B versus B-to-C marketers
- 7 full-color eyetracking "heatmaps" show you how search engine users’ eyes actually "see" your search ads. Includes never-before-seen data for Yahoo, MSN, AOL and major shopping engines.
This Guide includes 6 Research Reports:
- Eyetracking Study Results for Top 4 Search Engines & Top 3 Shopping Search Sites
- B-to-B Search Marketing
- Affiliates and Search
- Public Relations & Search Engine Optimization
- Top 6 PPC Shopping Search Engines
- Local Search and Pay per Call
Find out what 3,271 marketers revealed about their budgets, PPC & SEO results, click rates, cost per click, and conversions from search traffic.
Product Details
- Pages - 296 pgs
- Charts - 210 charts & tables; 7 full-color heatmaps
- Pub Date - Sep 2005
- Publisher - MarketingSherpa
- ISBN - 978-1-932353-49
- Store ID - #590
- publisher-author
- MarketingSherpa [did also : MarketingSherpa Summit 2007 , Buyer’s Guide to SEO Firms 2007 , Email Marketing Benchmark Guide 2007 , eCommerce Benchmark Guide 2007 , MarketingSherpa , Landing Page Handbook , The Search Engine Marketing Kit , How to Stop Click Fraud ]
- Requirements
- Adobe Acrobat Reader 6+
- License
- Single User License
- Created
- 2005/09/10
- Platform
- All Platform
- Money Back
- 30 days
- See too
-