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* Search Engine Optimization For Dummies 2006/05 Book Peter Kent, For Dummies US$15.74


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“If we build it, they will come.”

Unfortunately, in the field of Web sites, that’s an unfulfilled dream. Having a Web site does not automatically guarantee having traffic, even if you register the site with appropriate search engines. Whether you’re an e-tailer who wants customers, a business that wants clients, or an organization that wants to get your message out, Search Engine Optimization For Dummies explains the rules of the game with information on:

  • Spiders-not the yucky kind, but the software that grabs Web pages, and then,,reads and indexes the information
  • Search indexes or engines, search directories, non-spidered indexes, and pay-per-click systems
  • The eight search systems you really need to impress and how to get your pages into them
  • Keywords and how to choose them strategically and use them often
  • Submitting to the directories, including the biggies (Yahoo! Directory and the Open Director Project) and second-tier directories
  • Using shopping directories for e-commerce sites, complete with a list of nine popular ones and CPCs (cost per click) for various types of merchandise on various sites

Written by Peter Kent, e-commerce consultant, popular speaker, and critically-acclaimed author, Search Engine Optimization For Dummies helps you build a search engine- friendly site (or fix an existing site) and build traffic, showing you how to:

  • Use effective Web site structure and text, including filenames, directory structure, title tags, descriptive meta tags, keyword meta tags, and an HTML navigation system,
  • Avoid things search engines avoid, such as frames, invisible navigation systems, including those created with Java applets, Java Scripts and Macromedia Flash, cluttered sites overloaded with HTML unrelated to content, and more
  • Bulk up your site with content-original or recycled
  • Use specialized search systems to attract valuable, highly targeted traffic
  • Use link popularity to boost your position and your PageRank

Complete with a tear-out cheat sheet and information about Web sites you may want to hit for even more information, Search Engine Optimization For Dummies will help you make the Web site hit list.

Plan your strategy and use the right keywords

Find out what search engines like and how to boost your ranking

How do you get visitors to flock to your Web site? Make sure the most effective search engines notice it! This updated guidebook tells you which search engines you need to impress, as well as how to register your site with directories, use links profitably, and rise to the top.

Discover how to

  • Create search engine- friendly pages
  • Choose powerful keywords
  • Increase visibility
  • Encourage other sites to link to yours
  • Avoid penalties
  • Use pay-per-click advertising productively

Product Details

  • Paperback: 408 pages
  • Publisher: For Dummies/Wiley (May 08, 2006)
  • Language: English
  • ISBN: 0764567586
  • Product Dimensions: 9.2 x 7.4 x 0.9 inches
  • Shipping Weight: 1.2 pounds