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Are you a new search engine advertiser looking for the steps to launch a successful campaign?
Or are you a seasoned veteran who needs cost-saving tips to improve your profitability?
Search Engine Advertising isn’t just about buying a top position in search results.
Author Catherine Seda reveals how to achieve immediate web site visibility, and shows you the tools and techniques you can use to increase sales at the lowest cost-per-customer.
Key features in this book include:
Developing an effective keyword list, ad copy, and landing pages
How to use paid placement and paid inclusion programs
Reaching new customers through specialized search engines
Tracking your return on investment to boost profit margins
How to create an affiliate strategy that maximizes revenue
Protecting your profits from click fraud and trademark infringement
Product Details
- Paperback - 368 pages
- Publisher - New Riders Press
- Language - English
- ISBN - 0735713995
- Product Dimensions - 8.9 x 7.0 x 0.7 inches
- Shipping Weight - 1.3 pounds
- publisher-author
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New Riders Press
[did also :
Publish and Prosper (eBook)
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Blogging Genius Strategies for Instant Web Content (Paperback)
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Publish and Prosper Paperback
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Hot Text
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Search Engine Visibility
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Search Engine Sales Inc (Catherine Seda) - License
- Commercial
- Money Back
- 30 days
- See too
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