SEO Tools > SEO Library, Courses, Workshops, TeleClasses & Webinars > SEO eBooks
What is SEO?
Each day hundreds of millions of people search for products and information using search engines like Google, Yahoo!, and MSN.
SEO (also known as search engine optimization) is the art and science of publishing information and building links in a manner that makes search engines want to rank your site high in the search results.
Why is Search so Effective? - Most marketing rudely interrupts people in the hopes to pound a message into a prospective client’s head. The problem is, as people throw more clutter into your life you are less willing to act on it. People aim to avoid the clutter by searching for exactly what they want. Since their mind is actively engaged people are far more likely to act upon a search result than any other form of advertising. Recently Google did a seminar describing how publishers can make more money publishing contextual advertisements. People are more receptive to ads when they do not realize that they are looking at ads. When people search they are requesting your website, and most of them do not even realize they are looking at ads.
Is There Money in the Search Market? - Google is less than a decade old and is already worth over 100 billion dollars. They sell billions of dollars worth of ads every year. Here is the dirty little secret they don’t want the average webmaster to know: most of the time people click the regular search results, not the ads. Most web users do not realize where the ads are or how sites are ranked. Users trust Google, and when you rank well that trust is transferred to YOUR site. If I tell you my ebook is great you might not want to believe it, but when Google does, it makes sales.
How Long Does it Take to Rank Well? - Ranking time depends on how well your site is established, how competitive your market is, and how hard you are willing to work. For well established sites or sites in niche fields initial results can be seen in less than a month. Brand new sites or sites in exceptionally competitive markets may take up to 2 or 3 months to see a significant increase in traffic because it takes time to build quality links in a natural manner.
Why Buy an eBook?
- Up to date: The search engine industry changes every year, and some search engines change many times every month. For that reason its hard to go through the entire publishing process and still have a relevant and current physical book about search engine optimization. If something major happens this week with the search engines, you can bet your copy will have the latest news and cutting edge techniques.
- Avoid the Hype, Rants, Whining, and Speculation: Some people chatting on forums intentionally give misinformation. Others are stuck complaining about how the search engines are no good because their outdated techniques no longer work.
- Speed Up the Learning Curve: In the last few years I have read about 100 books about the web, over 100,000 blog posts, and probably over a million forum posts. Instead of learning a bit at a time, and weighing good information versus dated bad information you get to learn everything I know in an up to date linear guide.
- Instantly Downloadable: You are not stuck waiting for some book to cross the country or the ocean. You can order and start learning right now. Even at 2 AM.
Why did I Write SEO Book? - When I got on the web a few years back, it took me about a year to work through all the various scams and figure out what was going on. The goal of this ebook was to prevent people from having to waste months or years jumping from one scam to the next. If you value your time at US$8 an hour and my ebook saves you 10 hours then you have already made your money back, although most people save far more than 10 hours reading through and learning from years of my successes and mistakes. Some people have offered me hundreds of dollars for some of the unlisted bonuses which come with the SEO Book. There are no affiliate links in the SEO Book. I do not take on much client work, and do not use the book to pitch services or some up sell scam. What you get is what I know, as best I know it.
Who is the SEO Book for? - SEO Book was written to offer the latest SEO tips and techniques to novice to intermediate level search engine marketers. If you have been working with search marketing since 1995 this probably is not the book for you. Having said that, I guarantee that even if you are a long time search professional you still would be able to learn about a few tips and see a few new tools you have never seen before. If you are already well skilled at SEO (and realize how profitable it is) then just one or two new good tips or tools should easily cover the cost of the book. Some people have requested that I do not reveal their name or URL because they do not want their competition to know why they are doing so good, but here is a short list of some of the thousands of people just like you who have read the SEO Book:
- well known direct marketers with over 20 years of experience
- web marketers for some of the most respected names in high finance
- marketing managers at companies worth hundreds of billions of dollars (there are only a few of those)
- members of the boards of advisors of a major search engine
- large advertising agencies
- new media consultants
- search engine marketing companies
- SEO consultants
- and most frequently, new webmasters and small business owners marketing their first website
I personally answer email inquiries quickly, and treat everyone with the same level of professionalism and respect regardless of the size of the company. Not too long ago I was just starting out on the web and still remember what it feels like. No question is too trivial when it comes to the success of your business, and I am not successful unless you are.
What Topics does the SEO Book Cover? - SEO, pay per click marketing, conventional marketing, conversion tips, copy writing, usability, web history, and web design. Some people fail at SEO because they look at it as an entirely isolated mechanical issue. Usually the sites which are most reliant upon search engines are the sites which are hardest hit by algorithm updates. By giving you tips about other web related issues it helps ensure your marketing techniques are more holistic and will stand the test of time. SEO is also covered in exceptional detail, offering everything from keyword research, to site submission, to on page optimization, to link building. I have also read a ton of search algorithm research and ate dinner or hung out with well known search engineers working at both Google and Yahoo!. Some stuff I was not allowed to mention, but everything that is legal to mention is in this ebook.
What Tools do Professional SEOs Use? - I have spent thousands of dollars developing free custom made SEO tools which are better than tools other people sell for US$150 to US$300 - saving you way more than the price of the book. In SEO the tools are as important as the methodology. I hold nothing back. You get access to every SEO Tool I needed to use to become successful and all my SEO tips and tricks. And almost all of them are 100% free AND easy to use!
How is the SEO Book Formatted? - The SEO Book is a 256 page PDF file. You can quickly download it and read it on just about any computer. It is also printer friendly, so if you would like to read it away from your desktop or while traveling you can take it with you.
What makes me an SEO Expert ?
I am certified as a Google Advertising Professional
I am the Link Building Moderator at SearchGuild (awall19)
I am the SEO and Google Search Engine Moderator at V7N (awall19)
I make a living off of the internet. Entirely from SEO!
I have been referenced many times by Search Engine Watch (the largest search engine information site on the web).
I am a regular contributor and active participant in many of the SEO hotspots such as The Search Engine Journal and have been referenced many times over by every reputable SEO forum.
I am or have been an editor at many of the top web directories.
- Examples: I am the Skaffe Pay Per Click Search Engines Guide, a GoGuides Guide, Web Beacon Editor, and JoeAnt Shopping Editor.
My articles have been syndicated on many SEO websites.
- ISEDB
- Search Engine Guide
- LilEngine
- SearchGuild
- WebProWorld
- dozens and dozens of others
- publisher-author
- SEOBook (Aaron Wall) [did also : SEO for Firefox (Beta Public) ]
- Requirements
- Adobe Acrobat Reader 6.x or 7.0
- Created
- 2003/12/1
- Platform
- all Platforms
- Money Back
- 90 days
- See too
-