SMO Tools > Web 2.0 Analytics & Tracking Solutions
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Quantcast is a team of web analytics experts building powerful statistical technology to understand internet audiences. Quantcast helps web publishers of all sizes understand the composition of their audiences and attract higher advertising rates, and helps advertisers and agencies find elusive online audiences wherever they might be. This web site allows anyone to view audience reports on hundreds of thousands of websites.
For Publishers. More advertising spend is moving online and increasingly the big budget brand advertisers are shifting their budgets. To capture a share of these dollars publishers need to clearly articulate their audience composition and the unique opportunity it offers these advertisers. Quantcast’s free Quantified Publisher Program can help you do this, and gets you in front of planners and buyers when they are making their decisions. Quantcast can help you command the higher rates charged by large sites with their dedicated research and sales teams.
For Advertisers. Our Audience Search EngineTM systematically identifies more suitable locations for your campaigns than any other search tool. Contact us for a free evaluation. We can find dozens of contextually relevant sites for even your hardest media planning and buying challenges.
How does Quantcast’s ratings system work?
Quantcast’s audience ratings are based on the analysis of massive amounts of internet usage data. How massive? Billions of web site visits every month. By analyzing this data we are able to interpret patterns of internet usage and provide the reports that you see here. How do you collect your data?
We collect our data through affiliations with partners, who include advertisers, publishers, ISPs and advertising networks. All the data we collect is anonymous and contains no personally-identifiable information.
Anyone can participate. Web publishers can obtain refined analysis on their site by utilizing a Quantcast measurement pixel. If you want to help make Quantcast’s analysis even more accurate then please become a Quantified Publisher.
What information do you collect?
We observe anonymous records of visits to internet destinations. For a portion of these observations, we have certain information, such as the age, gender or income level of the internet visitor and/or their household. This group is called a panel and forms one aspect of our analysis and reporting methodology.
We also analyze internet log records which include information such as the page viewed and the IP (internet protocol) address used to access the page.
Quantcast does not collect any personally identifiable information?that is, information that could be used to uniquely identify or locate an individual. All of the analysis conducted by the Quantcast system is done using anonymous internet usage information. For further information please review our Privacy Policy.
Do you cover the whole world?
The demographic audience analysis presented here is focused on US internet audiences. However, Quantified Publishers can obtain break downs of the origin of their audience from all around the world.
Why do you report some numbers in terms of households?
It’s a function of how we collect some of our panel data. Many households share a computer and several people may use it. Typically in these cases certain demographics are reported in terms of the head of household.
While this certainly makes interpreting audience data more difficult there are tricks to interpreting the data that can assist your understanding.
Ultimately, the most accurate information on visitors to a site can be achieved via measurement pixels used by Quantified Publishers. If you’re a publisher and want to get accurate, Quantcast-verified audience numbers, you can measure your site by following these instructions.
- publisher-author
- Quantcast Corp
- Updated
- 2007/07/9
- Money Back
- n/a
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