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* Pay-Per-Click SEM Handbook Book MordComm Inc US$49.97


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You have never read a resource book as thorough and as well thought out as the Pay-Per-Click Search Engine Marketing Handbook. You get 15 chapters, 83 sections and over 200 pages of solid, straightforward information you can use right away.

This book is widely considered the definitive handbook on Search Engine Marketing. In it, Pay Per Click (PPC) advertising pioneers Boris and Eugene Mordkovich share their knowledge from the most basic “Pay Per Click 101” information (like how Pay-Per-Click works; why it is so extraordinarily effective; how to craft an ad campaign that generates sales; and how to know what works, and what doesn’t) to the most advanced PPC strategies being used today, including contextual advertising, localized search, and click fraud.

After reading this book, you will learn:

  • How to put your site in front of 80% of Internet users in under 24 hours
  • How Pay Per Click can be used in any type of business to drive up sales and profits
  • How ad tracking software helps you KNOW true Return On Investment (and show you what works and what wastes your money)
  • Exciting new “Local” pay per click options that allow even hometown businesses to prosper online
  • How to choose best keywords AND bid effectively on them (and why #1 is usually not worth the money)
  • How to write a PPC ad to get better results than your competitors
  • How to expose your ads to thousands of people without paying a cent
  • How to use research and bid management tools
  • How businesses without a website can still use local PPC
  • If you can you trust the tools and reports the search engines provide?
  • What are the Top 10 PPC Search Engines

And, we cover in depth other vital marketing concepts important to any business, such as

  • Website strategies to convert more visitors into buyers, then into repeat buyers (does your site work well?)
  • When you should use an outside marketing firm, and when you should do ot yourself
  • How to get thousands of people to view your ads without paying a penny
  • Split testing using 3rd party tools (the best way to determine the most effective ones)
  • Click fraud, and the tools, methods and techniques that protect your business online
  • Affiliate, partnership options and other ways to enhance profits with ZERO additional expense
  • Pay Per Lead, Pay Per Sale & Pay Per Call — and how to use them ALL
publisher-author
MordComm Inc (Eugene Mordkovich) [did also : Search Marketing Standard Magazine , Pay Per Click Universe , AdWatcher Download v3 , AdWatcher Hosted v3 ]
License
Commercial
Platform
all Platforms
Money Back
90 days
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