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Conversion Rates Sinking? If your PPC marketing efforts are not yielding results you expect, or your conversion rates are dwindling, you could be a click fraud victim. Let us help you get your conversion rates back up. Click Fraud - Is It Affecting You? The explosion of "click fraud" in the media recently is a testimony to the large scale nature of the "underbelly" of the PPC market.

The main components of click fraud tracking are focused on IP address parameters (number and geographic location), browser or robot clicks, together with identifying information such as date and time and the URL from which the click originated. The reports you access also will delineate the keywords that are generating clicks from those that are not.

Three packages are currently offered - the Basic, Advanced and Premium. The main criteria to consider between the packages is the size of your campaign or if you are running more than one PPC campaign at one time, more so than the size of your company, since all three offer the same basic monitoring system. If your needs stretch further than the Premium package, the company offers custom packages as well.

PPCtrax offers a couple of interesting facets not usually seen in click fraud protection software, including the ability to access IP address history (stating “we’ll alert you to prior offenders”). Of greater potential utility are their email alerts when your PPC account drops to 20% of funds remaining and again when it reaches 0%, so that you can investigate and ensure all is well.

Another positive emphasized on the website is the offer of help with securing a refund from your search engine should click fraud be detected by PPCtrax - however, no details other than the supplying of detailed reports that track different aspects of clicks are provided to suggest that PPCtrax will take further action on your behalf with a PPC search engine.

In addition, PPCtrax reports they are building a database of IP addresses that have previously been associated with click fraud with other clients, which will be crosschecked with your statistics via a database system and suspicious activity flagged. Whether or not the same click fraud perpetrators are targeting your website as would have targeted other clients in other industries who have used PPCtrax, however, has yet to be proven. Spikes in activity from a specific IP address are instantly detected.

PPCTrax Click Fraud - Features

Every account type at PPCtrax.com includes all of the following features:

• Track any type of URL - .php, .html, .htm, .asp, .cfm, .cgi, .pl,
• Generous Click transactions Per URL
• Click s can be aggregated among your URL’s
• IP address capture
• IP address geographic Location
• User Agent (browser, bot etc.)
• See exactly what keywords are generating your clicks
• Date and Time stamp
• Referring URL
• Our system detects sudden click spikes from one or more IP addresses
• Real-time email alerts at 80% and 100% of your account’s transaction utilization
• IP address history - we’ll alert you to prior offenders
• Custom reports
• Installation support
• Post Install technical support
• Search engine refund process assistance
• No long term contracts - month to month
• Prompt telephone & email support
• 30 Day - 100% satisfaction - no excuses - money-back guarantee

Benefits Of Pay-Per-Click Tracking & Auditing

There are many benefits that accrue to advertisers who utilize PPCTrax Among those technology benefits are:

• Identify competitors who may be draining your PPC budget
• Identify IP addresses that are frequent clickers or fraudsters
• Monitor click spikes that indicate fraudsters are on the march
• Eliminate non-performing advertising
• Develop the perfect advertising mix for your site(s)
• Detect and document click fraud
• Identify the most profitable keywords for your campaign
• Improve website usability and lead generation and sales conversion rates
• Eliminate failed ads faster
• Maximize your profitable ads faster
• Recoup fraudulent expenses
• Document fraudster clicks / expenses for recovery of those expenditures with the PPC engines
• "Pool" benefits from our network of clients. With our growing list of IP suspects, we protect you due to our work with other clients.

The only difference between accounts are the number of URL’s tracked and the number of clicks.

For Custom Packages or Agency Programs, please contact PPCTrax

publisher-author

Oliver Tucker Partners LLC

License

Monthly Subscription

Created

2004/12/4

Updated

2005/05/12

Money Back

30 days

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