SEM Tools > Bid & PPC Management

Rating Name Update Type Publisher Price

* PPC BidMax 4 Professional 2006/09 Web Based + Service Apex Pacific Pty Ltd USA US$100


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PPC BidMax 4 Professional

Professional edition was designed for the high level PPC professionals or agency to provide online advertising (PPC) campaign management solution for their clients or manage their own campaigns. Include all Standard features plus customized reports, advance reporting, automated email report, and more. Starts from 5,000 keywords.


The ultimate Online Advertising (PPC) Campaign management solution for the agency and the advertiser.

One program, one solution - PPC BidMax (formerly Dynamic Bid Maximizer) is the ultimate in automated Pay Per Click bid management software. This is an essential tool to help you manage all of your Google Adwords, Yahoo! Search Marketing and MSN Adcenter(coming soon) campaigns under one simple interface.

Managing your online advertising campaigns can be a very time consuming process. Not only this but it can be very difficult to keep up to date with, requiring constant monitoring and updating to make sure that you are not wasting your budget. Save yourself time and money by using our Pay Per Click software that will eliminate all the hassle of running a PPC campaign. Our advanced bidding algorithm will help to save you money and allow you to generate comprehensive reports that clearly indicate your ROI so you can monitor the success of your campaign.


With its brand new interface and comprehensive features, PPC BidMax is the most advanced PPC management tool on the market. Save yourself time and money by managing your pay-per-click campaigns more effectively. The software allows you to monitor and manage your campaigns without the tedious job of logging into each search engine.

The new PPC BidMax 4 is designed for the PPC agency, but can also be used by any individual advertiser.


PPC BidMax Features

- Account Management

    • Manage your account settings
    • Manage your clients account under your master account(PPC agency)
    • Manage multiple projects or accounts with our friendly user interface
    • Manage account funding
    • Change login password
    • Manage billing and credit card details

- Campaign Management

    • Synchronize existing PPC accounts - Download campaigns and keywords from your existing PPC accounts
    • Manage multiple PPC campaigns with a single interface
    • Campaign budgeting - change your daily budget setting
    • Manage campaign status - set campaign online or offline
    • Search Network management - change your campaign coverage for Search Network or Content Network

- AdGroup Management

    • Create and add AdGroups - create multiple Adgroups or import Adgroups from the program directly
    • Create and edit Ad Creatives - from the program directly
    • Disable and Enable Adgroups
    • Preview Ad creative - improve your Ad Creative quality score

- Keyword Management

    • Maximize your keyword coverage - Keyword Builder to help you to generate more relevant keywords
    • Add or Remove keywords - allows you to add new keywords or remove keywords directly from your account
    • Keyword forecasting provide you a quick overview of your Minimum and Maximum position and CPC
    • Set keywords online or offline

- Automated Bidding System

    • Smart bidding strategy for Google Adwords and Yahoo
    • URL bidding strategy - allows you to bid above or below a particular URL, use this feature to be always on top of your competitor, or below your affiliate partner.
    • Online/Offline - allows you to set your account online or offline at a specified date and time
    • Set Back Position (Day Parting) bidding - allows you to set two different positions at different time period
    • ROI bidding strategy for CPA and ROAS
    • Schedule(keyword bid updates) Smart Bidding - adjust your position to bid automatically and remove bid gaps
    • Scheduler - manage your PPC campaign 24x7 automatically

- Reporting

    • Automated email notification when your bids or position have been changed
    • Comprehensive bidding report in HTML, TEXT and EXCEL format
    • Export keywords and ranking results to Excel database
    • Customized bidding report (with your company contact details)
    • ROI performance reports for Accounts, Campaigns, AdGroups and keywords

- ROI Tracking

    • Track and optimize ROI - ROI Builder an integrated ROI tracking system that allows you to bid based on CPA (Cost Per Action) and ROAS (Return On Advertising Spending) for better targeted and smarter bidding. (used in conjunction with Dynamic Site Stats service) Enterprise solution for SEM agency or PPC Bid Management service

Does PPC BidMax 4.0 support Yahoo’s name Panama system?

YES, PPC BidMax 4.0 fully supports Yahoo’s name Panama system.

However, under Yahoo’s upgrade schedule, USA clients can upgrade their account to Yahoo new Panama system between 11 December 2006 to 3 January 2007. The upgrade for international clients will be available on January 2007.

Because above reason, there are two versions will available at this stage:

- 1. PPC BidMax v4.0: this new version will support Yahoo’s new Panama platform. If you have upgraded your account from the old system to the new system, then you need to use PPC BidMax v4.0 to manage your Yahoo’s new account.

- 2. PPC BidMax Overture v3.0: this version will support Yahoo/Overture’s old system. If your accounts are still in Yahoo/Overture’s old system, OR you are a Yahoo international client, then you need to use BidMaximizer Overture v3.0 to manage your accounts.


What’s different between version 4 and 3 ?

After upgrading my Yahoo account to the new Panama platform, what is changed in Bid Maximizer v4.0 and how will i get effected?

Because Yahoo’s new Panama platform is a completely new system from the old Overture system, therefore, there is a big impact to to BidMaximizer on how it works.

Here are the main changes in Yahoo/Overture and effects on Bid Maximizer:

  • The "Get MarketState" (or Keyword Look Up) function will no longer exist in v4.0: Instead of using the "Keyword Lookup" results and "Current Position" for managing your bids, Bid Max will be using a new "Forecast data" that have been provided by Yahoo for bidding.
  • Yahoo will not be providing your "competitors bids" for the specific keyword: This change makes the Yahoo AdWords similar to Google adwords, where you will not be seeing your competitor bids when bidding for your own. Bid Max will be using a complex bidding algorithm similar to Goolge Adwords campaign management.
  • Bidding algorithm has been changed: - You are not longer to bid to a target position directly, the program will use a similar bidding algorithm as Google
  • New Bv4.0 will allow you to manage Campaigns, Adgroups, AdCreative and Accounts: - With the new version of Bid Max 4.0 you will be able to manage your "Keywords", "AdGroups", "Campaigns" and "Accounts". We have implemented many new functions that you can use with the new Yahoo Panama Platform. You can see and change your
      • Campaign: Change your "Daily Spend" budget, change the "Status" of the campaign,
      • AdGroups: Change your "Adcreative", add more adcreatives, change the statuss or Maximum bid.
      • Account: You can change all the account details, daily spend limit and even put more money into your account through Bid Max.
publisher-author
Apex Pacific Pty Ltd USA [did also : Web Ranking Professional , Web Ranking Standard , Dynamic Submission Enterprise , Dynamic Submission Professional , Dynamic Submission Standard , PPC BidMax 4 Standard , SEO Suite 8 Corporate , SEO Suite 8 Professional , SEO Suite 8 Standard ]
Version
4.0.09
License
Monthly Subscription
Updated
2006/09/28
Platform
all Platforms
Money Back
30 days
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