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MarketingSherpa, Inc. is a research firm publishing Case Studies, benchmark data, and how-to information for marketing, advertising, and public relations professionals.

Our research activities include:

- In-depth interviews with marketing VPs, directors and the agencies/consultancies that serve them in the US and Canada. We conduct hundreds of these hour-long interviews per year.

- Surveys of our online and email newsletter readership, 173,000 marketing, advertising and PR professionals. We survey portions of our readership on what’s working, and share Executive Summaries of results with the entire community, roughly every two months.

- Industry-wide results data based on aggregate client results metrics from various vendors and analytics firms.

- Lab tests conducted in conjunction with analytics vendor partners.

- Surveys of third party lists and communities — ranging from consumers to vertical business professionals — conducted routinely throughout the year in partnership with other media companies, marketing vendors, and research firms.

- Collection and analysis of "best of" research data published by other research firms, labs, and service providers to the marketing field. We’re constantly reviewing hundreds of research reports and white papers for data that might prove useful.