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A Complete Marketer’s Guide To Marketing And Publishing Using RSS

Unleash the Marketing & Publishing Power of RSS

• Get all of your online content and marketing messages delivered to your receipients. No spam filters, no blacklists, no problems.
• Win back your customers and prospects by finally getting your messages through to them.
• Increase your natural search engine rankings and drive fresh traffic to your website.
• Get your content published on other sites, generating more visitors and exposure for your business.
• Ultimately, use RSS to increase your sales, develop profitable customer relationships and better monetize your online content.
• RSS publishing is easy and using some tools can even be free. You can start using it today without any cost whatsoever!

How Can RSS be Used by Marketers and Publishers

• Direct marketing
• E-zine publishing
• Public relations
• Monetizing online content
• Customer Relationship Management
• Advertising
• Internal and team communications
• Search engine optimisation
• Lead generation
• Online publishing
• E-commerce
• And much much more ...

How RSS Will Increase Your Business Success by Improving Your Search Engine Rankings

RSS will increase your rankings for the most important search engines and at the same time, through RSS specific search engines and directories, generate new traffic for your web site.

It will generate completely new traffic for you and help you increase the power of your existing traffic sources.

It will get you listed almost immediately, even at directories like Yahoo!, and will get you #1 positions for your most important keywords and phrases.

And the best part: it’s free and quick; takes less than a day to do.

100% Content Delivery

Forget about spam filters that are keeping your content away from your subscribers. RSS gets 100% of your content delivered. This works for direct marketing messages, e-zine publishing, customer support and so on.

With RSS you can even easily deliver daily or hourly news to your subscribers, and everything else as well. RSS will help you expand your content delivery to daily content updates, content updates by interest, content updates for different target audiences and so on. Use one RSS feed to deliver your daily news and the other to deliver in-depth articles, and so on...

And don’t forget about the power of RSS personalization and autoresponder messages, which are already possible.

Discover New Marketing Opportunities

• New times bring new marketing opportunities, and RSS is the leader in this area as well.

• Use it to increase the sales of your affiliates by providing them with RSS feeds to better promote your products.

• Launch your own RSS product feeds and digital catalogues (Amazon started publishing those not long ago) that bring your products directly to your recipient’s desktops. Amazon is doing, but not many other people yet. Be among the first and get a lion’s share of your target market.

• Market through branded RSS aggregators and establish a constant connection with your subscribers. It’s just like having a branded e-mail client that your customers and prospects are using every day ... but much cheaper.

• Find innovative ways of delivering your ads and direct marketing messages directly to your audiences, making sure they are actually read.

• Autoresponders are a great marketing tool, but are becoming ineffective because your prospects just don’t want to give you their e-mail addresses. RSS gives you this very same power, but without the fear people have with e-mail.

• Use RSS to market to your existing customers, affiliates, business partners and employees/team members.

• Publish your own "podcast", a special RSS feed, which carries audio. Perfect for your own audio "radio station" or for getting your voice to your readers, without having to worry about too large e-mail attachments. Podcasting got so big that not only every respected internet marketers is using it, but also huge corporations like GM.

• Use RSS to deliver latest posts and topics from your forums directly to your readers, to increase forum popularity and the quantity & quality of conversations.

Discover all RSS marketing & publishing opportunities and learn how to take advantage of them, step-by-step

The guide will show and demonstrate to you all the RSS uses that can help you improve and expand your business, which were not an option with other content delivery channels, and open the door to new opportunities for you.

Many of these are just coming in to use, while some have not even been discovered by other marketers and publishers yet.

• Did you know that you can customize your RSS feeds for your visitors? And then use that information to target your marketing messages to them? How to do it?

• Many publishers are starting to provide different feeds for different content types and topics. Which are the best approaches? How can you prevent this from actually turning against you? And how can this affect your search engine rankings?

• How to syndicate your content to other web sites? Includes detailed instructions that take you from preparing your RSS feed for other publishers to tips on how to approach them. And now, just making your feed available is not nearly enough.

• How can e-mail and RSS work together to maximize your sales and increase the profitability of your customer communications?

• How can you create digital RSS catalogues that your customers actually want to use to be constantly informed of your new releases?

• Advertising in your RSS feed. When is too much really too much, and what can you actually get away with? Missunderstanding just this one concept may kill your RSS feed forever.

• Expand your content delivery. Forget about delivering your only e-zine once per week. Some information needs to be delivered instantly. RSS makes that possible...

• How to use RSS to deliver your e-zine? What approach is the best?

• How to use RSS for secure one-to-one communications?

• New content ideas, finally made possible with RSS. Each of them has the potential of generating even more profit for you.

• Using RSS to communicate with the media, your business partners and your employees?

Take a Look at Some Quick Examples of How Companies are Already Using RSS ...
 MarketingVOX is using RSS to deliver internet marketing news to their readers as it becomes available. Instead of having to wait to receive all the news in a single e-mail newsletter, RSS users get them as soon as they are ready.

 BTI Communications, a VoIP company achieved #1 search engine positions for their most important keywords in a highly staurated market, only using the power of RSS.

 Amazon.com is using RSS to announce their bestsellers and to help their users keep track of releases they are most interested in.

 Some affiliate managers already communicate with their affiliates using RSS.

 FindSavings.com uses RSS to deliver savings coupons and related information.

 Lockergnome uses RSS to provide visitors with the latest downloads and relevant software. Yet again other companies are using RSS to deliver product updates and patches directly to their customers, just as they become available.

 A few hundred content publishers are using RSS to deliver audio content, such as .mp3 interviews, “radio” shows and even audio messages to their customers.

 Textamerica.com allows people to post pictures, videos & text from their mobile phones and then make this content available via RSS feeds.

 Other companies are using RSS to deliver whitepapers and other educational content.

 One company uses RSS as a consulting billing awareness tool. The consultants create activity reports and the RSS feeds from the activity channels carry the billable information to the accounting staff for invoice preparation.

 Many internet publishers are using RSS to deliver their newsletters.

 Publish living digital catalogues of your products and provide your customers with your latest product releases, broken down by the categories they’re interested in, and make it easy for them to order.

 Provide your affiliates and marketing partners with RSS feeds they can promote to their visitors to better promote your products and still make a commission. Amazon.com is already doing it. When are you starting?

 Create RSS autoresponders with scheduled messages, to keep in constant “marketing” contact with your prospects and slowly get them to the point of purchase.

Provide limited-access content to your customers, employees, team members and even investors, without fearing other unwanted eyes.

publisher-author

Marketing Studies

Requirements

Adobe Acrobat Reader 6+

License

Single User License

Created

2005/05/12

Platform

All Platform

Money Back

90 days

See too

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