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Update
Type
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Landing Page Handbook
eBook
MarketingSherpa
US$247
On average, free offer landing pages get 6-11% conversion rates, while ecommerce landing pages get 2% conversions.
The good news is, the winning pages usually didn’t cost more money than other pages. For the most part, raising conversions is about smarter copy and design, not fancy technology or pricy functionality.
MarketingSherpa’s Landing Page Handbook gives you lab-tested data and step-by-step guidelines to improve your landing pages, increasing conversions by an estimated 40%.
You’ll learn how to create landing pages that get higher results for :
- Business-to-business lead generation campaigns
- SEM and SEO campaigns
- Online ads, TV and radio campaigns
- Email marketing campaigns
Looking for proven landing page templates to follow? - This Handbook spells out design rules for all the basics, including number of columns, use and placement of hero shot, font size, copy length, registration form design, use of hotlinks and buttons, how to add involvement devices. You’ll also get 59 real-life creative samples (many including campaign results data) of what worked and what didn’t.
Includes exclusive laboratory and Case Study data - Eyetools Inc and MarketingSherpa partnered to create the Eyetracking Landing Page Study. You’ll discover how the human eye really "sees" typical b-to-b lead generation and retail ecommerce landing pages. Learn which copy people read and what they don’t look at; and how small layout changes can alter reading and conversion patterns.
It’s revelatory for all copywriters and Web designers! - In fact you may want to alter your landing page design immediately after you put down this Handbook. We did, and our conversions rose 64%.
100% satisfaction guaranteed) - If you follow the Handbook’s data and design guidelines, we estimate your landing page conversions may rise by 40%. Where did that 40% number come from? Well, MarketingSherpa’s researched more than 500 Case Studies on Internet marketing. We noticed across all Studies that marketers who followed landing page best practices tended to get at least 40% higher conversions than average.
The good news is, the winning pages usually didn’t cost more money than other pages. For the most part, raising conversions is about smarter copy and design, not fancy technology or pricy functionality.
Product Details
- Pages - 190 pgs
- Charts - 16 tables & charts; 13 heatmaps
- Publisher - MarketingSherpa
- ISBN - 1-932353-43-7
- publisher-author
- MarketingSherpa [did also : MarketingSherpa Summit 2007 , Buyer’s Guide to SEO Firms 2007 , Email Marketing Benchmark Guide 2007 , eCommerce Benchmark Guide 2007 , MarketingSherpa , The Search Engine Marketing Kit , Search Marketing Benchmark Guide 2005-2006 , How to Stop Click Fraud ]
- License
- Commercial
- Created
- 2005/02/10
- Platform
- all Platforms
- Money Back
- 30 days
- See too
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