Ad(words & sense) Tools directory :The right place to find the right tool

What is Pay Per Call?

In 2004, Ingenio pioneered the industry’s first Pay Per Call advertising system, allowing any business to capitalize on the popularity of Internet search and drive targeted, inbound phone leads. With Ingenio, advertisers can quickly create listings, set their own prices and reach millions of ready-to-buy customers via the Ingenio Advertising Network, which represents over a billion searches per month with partners like AOL® Search, AOL Yellow Pages, Switchboard, InfoSpace network (DogPile, WebCrawler, WebFetch, Switchboard, and MetaCrawler), Find.com and other leading search and directory sites. The Ingenio Pay Per Call advertising service works similarly to click-based advertising, except that it drives phone leads to a business’ phone, rather than clicks to a business’ website.

Who Can Use Pay Per Call?

Any business or service provider (with or without a website) - across a wide range of business categories such as legal, financial services, home improvement, travel, automotive, beauty salons, florists and more - can use Ingenio Pay Per Call advertising. From your local plumber to your national hotel chain, everyone can use Ingenio Pay Per Call to drive phone calls instead of clicks. Phone leads are a proven way to build customer relationships and close sales. Do you have advertisers who want to get highly qualified phone call leads or consumers searching online for local businesses and service providers?

With approximately 14 million businesses in the U.S. and less than 300,000 of these engaged in click-based online advertising, it is clear that the “one size fits all” approach to online advertising doesn’t work-especially when it comes to local merchants and service providers who do not have or operate e-commerce websites. Ingenio Pay Per Call offers an innovative twist on the traditional method of search-based online advertising: it enables you to attract millions of small, local and service based businesses to pay-for performance advertising with an online solution that delivers a phone call instead of a click. Ingenio Pay Per Call is an ideal solution for the millions of local businesses who know the value of a phone call lead-studies show that these small businesses prefer incoming calls to website clicks by a ratio of 2 to 1. With Ingenio Pay Per Call, these businesses can acquire new customers online-and pay only after they receive an incoming phone call

What is Ingenio Pay Per Call?

Ingenio Pay Per Call is an advertising service that connects online-search consumers with your business by phone. You don’t need a website to participate because Pay Per Call ads which appear in prominent online search engine results and directories, drive business directly to your phone.

How can Pay Per Call help grow my business?

Pay Per Call can help grow your business by driving phone leads directly from the Internet?whether or not you have a website. Phone leads are a proven way to build customer relationships and open and close sales. On a more practical level, Pay Per Call enables online consumers to find your business via ads that appear in search results on search engines and directories. As a Pay Per Call advertiser, consumers contact you at the phone number and times that you specify.

How does Pay Per Call work?

Pay Per Call works similarly to click-based advertising, except that it drives phone leads to your business, rather than clicks to an eCommerce website. Like click-based advertising, Pay Per Call enables you to:

• Easily sign up as an advertiser and create online ads,
• Bid for prominence in search results, and
• Manage budgets and accounts using a secure 24/7 account manager.

For online-search engine and directory consumers, Pay Per Call works like this: Consumers search for merchants or service providers in a designated geographic area. Then, relevant Pay Per Call ads appear in search results. When your business’s ads appear in search results, consumers can reach you via the toll-free numbers that Ingenio provides in your Pay Per Call ads. These toll-free numbers forward calls directly to your business number as well as track calls for billing and reporting purposes. You set a maximum Max Price Per Call that you are willing to pay for a call from a potential customer.

Where will my Pay Per Call ads appear?

Your Ingenio Pay Per Call ads will appear across the Ingenio Advertising Network which includes AOL Search, AOL Yellow Pages and other leading search and directory sites.

How much does it cost to use Pay Per Call?

Pay Per Call is free for consumers to use. As a Pay Per Call advertiser, the fee for each call received from your Ingenio Pay Per Call ad is based on the Max Price Per Call you set. However, with Auto-Bidding you are only charged $0.01 more than the next highest competitor’s Max Price Per Call at the time of the call.

How does Pay Per Call differ from click-based advertising?

Pay Per Call differs from click-based advertising because it uses a phone call as the billable event, rather than a click. As a Pay Per Call advertiser, you pay only when your Pay Per Call ads generate a call to your business, whereas click-based advertisers pay for clicks to their website, which may or may not result in a phone lead. With Pay Per Call, the majority of businesses can participate ? including the nearly 13.8 million small businesses that don’t have eCommerce websites.

Which calls are charged and which calls are not?

To ensure you get maximum value as a Pay Per Call advertiser, you are not charged in the following situations:

• Followup calls: Only the first call from a phone number will be charged within a 3-day period.
• Short calls: You will not be charged because most likely the lead was not valuable.
• Hang-ups & Unanswered calls: You will not be charged until sufficient time for the phone to be picked up elapses.
• User Paused: You will not be charged if you receive a call when your ad is paused.

Other new phone call leads delivered to your ring-to number will be charged, so be ready to receive calls when your ad is live and use scheduling to automatically pause your ad when you are unavailable

How can I increase the number of calls I receive?

To improve the effectiveness of your ad, you can:

• Make sure your ad fully and accurately describes the products or services you deliver,
• Select the categories and service areas that best represent your business,
• Ensure your Business Profile page has all the information that new customers may want - such as your business logo, callable hours, payment options or coupons and
• Increase your ad’s Max Price Per Call relative to your competitors’ ads to achieve a higher position in consumer search results

Which phone number should I use as my ring-to number for my Pay Per Call ad?

We suggest you use your business phone as your ring-to number. If you choose to use your cell phone number (as opposed to a traditional land-line) and you know you’ll be out of calling range, be sure to pause your Pay Per Call ad so that you don’t miss valuable phone call leads. Please note there are instances when cell phones don’t ring even when in the coverage area. These calls generally go to voicemail and are charged as Pay Per Call leads.

How can I manage when I receive calls?

You have ultimate control over when you receive calls from your Pay Per Call ads, because you can:

• Set up a custom schedule that will automatically display your ad only during your business hours.
• Manually override your schedule to display ads on days you want to take calls outside of your schedule.
• Manually pause ads when your business closes for an extended period of time, until you are ready to receive calls again.

How do I select the best categories for my business?

To get the most highly-qualified customers calling, you should select the categories that best represent your business. By doing so, Ingenio will ensure your ad will be presented to ready-to-buy customers who are searching specifically for a business like yours. You can select up to five categories for your Pay Per Call ad.

What is the best payment plan for my business?

Most advertisers prefer the Auto-Deposit payment plan, because of its convenience and flexibility. Auto-Deposit ensures your ad stays active by replenishing your account whenever your balance goes below the Max Price Per Call you’ve set.

publisher-author

Ingenio Inc

Money Back

n/a

See too

• Related  
• Similar  
• Recommended