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Maximize Your Advertising Revenue

IndustryBrains is successful in creating additional revenue streams for publishers. Our technology enables vertically-focused publishers to monetize their Web sites and deliver relevant contextual text listings and graphical ads. With our site-specific model, publishers can leverage their brands and charge a premium for their quality audience and content.

 Key Publisher Benefits

• Monetize your existing content and search pages
• Maintain the quality of your brand
• Deliver only highly relevant ads on your Web site
• Creative control and flexibility
• Comprehensive reporting and account tools to manage advertiser relationships

Our IndustryBrains Publisher Products

 IBContent - Content publishers can place site-specific, contextually relevant sponsored links on their Web sites, HTML Newsletters and RSS Feeds. Generate revenue while maintaining the editorial integrity of your Web site.

 IBSearch - Deliver targeted search results to users when they are actively searching for products and services on your Web site.

 IBGraphics - Our dynamic graphical ad auction platform gives premium publishers the flexibility and control to generate high CPMs for valuable online ad inventory. Capture the dollars from smaller marketers to generate incremental revenue.

 IBPrivateLabel - IndustryBrains’ private label solution allows publishers to monetize content while maintaining their advertiser relationships and the quality of their content and brand. Find out how publishers like Ziff Davis Media, CMP Media, BusinessWeek and BankRate have been able to augment their current online advertising programs to generate additional revenue with the IBPrivateLabel Solution.

IndustryBrains IBContent

• Monetize Your Content Pages - IBContent is a site-specific contextual targeting program that provides an opportunity for publishers to generate incremental revenue while maintaining the editorial integrity of their site. Only relevant ads are displayed in targeted content areas and ultimately, publishers make the final decisions on what appears on their Web sites.

• How does IBContent work? - Content placements offer your advertisers the perfect environment to reach buyers within the information they trust.

IndustryBrains IBContent Benefits

• Improve Ad Relevancy - IndustryBrains uses a five star relevancy ranking system to serve the most contextually relevant ad onto vertically-focused publisher content pages. Ad serving is optimized based on relevance, performance, and price per click to maximize your Web site’s revenue potential. When ads are more relevant, users are more likely to click on them.

• Create Greater Value For Your Users - Relevant text listings are resources that ultimately make your Web site a more trusted resource for customers since they only view ads that are relevant to their own interests.

• Leverage the Quality of Your Brand - Our site-specific program for publishers with premium branded content commands a higher PPC from advertisers. Advertisers have an affinity towards quality brands and are willing to pay for that traffic.

• Customize Your Ad Units - Control the look and feel of the creative units on your Web pages. Our online publisher layout wizard can easily customize listing and ad unit display for optimal performance.

• Detailed Account Management Tools - IndustryBrains offers real-time tracking and reporting tools to help publishers maintain strong advertiser relationships and optimize the performance of the marketplace program to generate additional revenue.

• Speed to Market Implementation - Get up and running with your IBContent Marketplace Program in less than one day.

IndustryBrains IBSearch

• Monetize Your Search Pages - Deliver targeted results to users when they are actively searching for products and services on your Web site. IBSearch offers a pay-per-click marketing program that allows publishers to run relevant search term listings throughout their Web sites.

• How does IBSearch work? - IndustryBrains displays your search term listings throughout relevant Web sites to deliver quality buyers to advertiser Web sites.

IndustryBrains IBSearch Benefits

• Improve Ad Relevancy - Provide a better user experience by offering ads that are of interest to them. Only relevant ads will appear within search results of your Web site.

• Detailed Account Management Tools - IndustryBrains offers real-time tracking and reporting tools to help publishers maintain strong advertiser relationships and optimize the performance of the marketplace program to generate additional revenue.

• Speed to Market Implementation - Get up and running with your IBSearch Program in less than one day.

IndustryBrains IBGraphics

• Monetize Your Graphical Inventory - IBGraphics offers premium publishers a dynamic auction platform to monetize unsold graphical ad inventory for their Web sites. In turn, small businesses that couldn’t afford to advertise on prime Web "real estate" are able to bid on a CPM basis for placement on topical categories served on your Web site.

• How does IBGraphics work? - IBGraphics allows publishers to monetize unsold graphical ad inventory with quality advertisers. In turn, advertisers are able to to reach a quality audience on a bidded CPM basis. Content placements offer your advertisers the perfect environment to reach buyers within the information they trust.

IndustryBrains IBGraphics Benefits

• Monetize Advertising Inventory - Access a large pool of advertisers who will maximize your inventory and help you earn the most revenue. IBGraphics will augment the efforts of your own ad sales team to target small businesses that couldn’t afford to advertise on prime Web "real estate".

• Enhance Your Web Site - Enhance your Web site by offering ads that are of interest to your users.

• Detailed Real-Time Reporting - IndustryBrains offers real-time tracking and reporting tools that help you see where ad revenue is being generated.

• Speed to Market Implementation - Get up and running with your IBGraphics Marketplace Program in less than one day.

IndustryBrains IB PrivateLabel

• Customize Your Business Relationships - IndustryBrains offers a white label solution of our contextual product for premium publishers who have established sales infrastructures and want the ability to sell their advertisers into a pay-per-click marketplace program.

• Take Control Of Your Marketplace Program - - Publishers set the categories and minimum bids for advertisers.
  • Publishers control the look and feel of the ad listings within their Web sites.
  • Publishers generate incremental revenue.
  • Publishers augment their online ad sales efforts.

IndustryBrains IB PrivateLabel Benefits

• Leverage The Quality Of Your Brand - Our site specific program for publishers with premium branded content commands a higher PPC from advertisers. Advertisers have an affinity towards quality brands and are willing to pay for that traffic.

• Improve Ad Relevancy - IndustryBrains uses a five star relevancy ranking system to serve the most contextually relevant ad onto vertically-focused publisher content pages. Ad serving is optimized based on relevance, performance, and price per click to maximize your Web site’s revenue potential. When ads are more relevant, users are more likely to click on them.

• Create Greater Value For Your Users - Relevant text listings are resources that ultimately make your Web site a more trusted resource for customers since they only view ads that are relevant to their own interests.

• Customize Your Ad Units - Control the look and feel of the creative units on your Web pages. Our online publisher layout wizard can easily customize listing and ad unit display for optimal performance.

• Detailed Account Management Tools - IndustryBrains offers real-time tracking and reporting tools to help publishers maintain strong advertiser relationships and optimize the performance of the marketplace program to generate additional revenue.

publisher-author

IndustryBrains LLC [did also : IndustryBrains for Advertisers ]

Created

2001/11/7

Updated

2006/07/5

Money Back

n/a

See too

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