SEM Tools > Sponsored Links Networks > Contextual Content / Banner Ads
Name
Update
Type
Publisher
Price
HispanoClick for Advertisers
2005/09
PPC
HispanoClick
HispanoClick delivers US Hispanic consumers & innovative advertising programs to advertisers going beyond Spanish language portal advertising. Like the general market, Hispanic internet users are visiting niche Spanish language publishers to get more in depth content in their particular area of interest- from finance and fashion to sports and technology.
Hispanics represent a growth area that marketers should not ignore. Population growth & buying power alone make it a desirable segment to court online whether you’re marketing cars, financial services, entertainment, or packaged goods.
Targeting available:
Segmentation by Country of Origin - The term "Hispanic" refers loosely to Americans descended from immigrants from Mexico, Puerto Rico, Cuba and other Latin American countries, all of which have very different heritages, but which share the Spanish language. The Hispanic market is comprised of recent immigrants from all over the Spanish speaking world- as well as those that have been in the US for several generations. There are Hispanics who speak mainly Spanish and other Hispanics who only speak English. If segmented by country of origin, the dominant groups are:
- Mexican at 67%
- Puerto Ricans at 9%
- and Cuban at 4%
There are 22 different countries in the Spanish speaking world. They share a common language and heritage though there are subtle differences in which to market to each. Irrespective of the time spent in the US, Hispanics may or may not be familiar with your brand.
Segmentation by Channel & demographic
- Art & Entertainment
- Automotive
- Business & Finance
- Education & Reference
- Home & Family
- Computer & Technology
- News & Media
- Shopping
- Society & Culture
- Sport
- Travel
US Hispanic population:
- The Hispanic/Latino population is now 43.5 million strong (2003). And they are a fast-growing, diverse ethnicity in the United States.
- By 2010 it is estimated that there will be 56 million Hispanic/Latinos
- By 2050, 30% of the entire U.S. population will be Hispanic.
- Skews younger than the U.S. population - particularly strong teen market
- In 2020, the Hispanic/Latino teen market will balloon 62% larger than today - growing six times faster than the rest of the teen market.
Market opportunities:
- Hispanics/Latinos are an increasing proportion of the total affluent market (defined as adults with household incomes of $100,000 or more)
- From 2002 to 2003, the purchasing power of Hispanics/Latinos climbed more than 11% to $653 billion.
- By 2007, it will top $926 billion, according to the University of Georgia’s Selig Center for Economic Growth.
- The estimated 8.7% compound annual growth from 2000-2007 is 80% greater than that of the rest of the U.S. population.
The Online U.S. Hispanics Market
In a study conducted by eMarketer (2004), there will be over 16 million Hispanic Internet users in the US by 2007, which represents 8.4% of all US Net users. Hispanic Internet users spend more time online than Internet users in general. Top uses for the internet among Hispanics include;
- 76% use the Internet to communicate with family and friends
- 69% use it to swap photos
- 66% use it for instant messaging
It also reveals that Hispanics also like to use the Internet for entertainment purposes, buying concert and movie tickets, watching video clips and downloading music in greater proportions than overall Internet users.
Market Challenge
Hispanics hail from different 20 countries - each with its own cultural nuances Varying levels of acculturation, language usage and assimilation, which can influence language preference
Acculturation levels
Acculturated : Hispanics/Latinos who adopt or borrow customs or traits from a different culture and are bilingual.
Assimilated : Those who leave their culture and customs behind for another. Assimilated Hispanics/Latinos speak only English.
Isolated : Hispanics/Latinos who have recently migrated and speak only Spanish.
More Info
New York features the greatest diversity of Hispanics/Latinos: 31% are Puerto Rican; 17% Mexican; 13% Dominican.
- 80% of the teen population in Los Angeles is Hispanic/Latino.
- Miami/Fort Lauderdale boasts the highest Hispanic/Latino median household income - $57,472- followed by Chicago and San Francisco
- Hispanics/Latinos in San Francisco have the highest level of acculturation and speak English at work most frequently.
Hispanoclick can adapt and adjust to their clients needs, offering a whole variety of marketing programs. We can provide hundreds of million inventory impressions, monthly at your disposal, daily Statistics for your online Campaigns, ad Translations, ad Design.
- publisher-author
- HispanoClick (Marc Duquette) [did also : HispanoClick for Publishers , HispanoClick in Banner Blog (Blogs Sponsorship) ]
- Created
- 2004/07/17
- Updated
- 2005/09/3
- Money Back
- n/a
- See too
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