SEM Tools > SEM Library, Workshops, Courses & Seminars > SEM eBooks
Name
Update
Type
Publisher
Price
Google AdWords Handbook Package
eBook
Andrew Goodman, Page Zero Media
US$69
Page Zero Media founder Andrew Goodman teaches you how to master pay-per-click advertising in "Winning Results with Google AdWords."
Here’s a taste of what the Original Handbook contains:
- Reveals little-known methods of "beating" the AdWords system - tricks that Google wants you to figure out!
- Finding cheap keyword inventory - where others dare not look
- Powerful techniques for achieving sky-high clickthrough rates
- The best ways of lowering your average cost per click. Everyone can achieve dramatic reductions in their average cost per click on the AdWords system
- How to harmonize the four (sometimes conflicting) objectives that you and every advertiser on the system are facing. Knowing this formula is what will keep you going when others are forced to give up.. I even explain some of the politics and economics at work "behind the scenes" at Google
- Tactics for dramatically improving your return on investment (ROI) on your AdWords campaign. Clicks won’t help you if you can’t convert them to sales
- Dozens of all-new examples from interesting client experiences, updated interpretations of trademark issues, the latest thinking on copywriting strategies, bidding strategies, editorial policies, and more
- Easy must-do checklists and troubleshooting guides you can consult anytime. 150 pages covers everything you need to know
- Did I mention you also get access to the whole newsletter archive; the free copy of the new Winning Results book; and the December 2005 Critical Update PDF, where I explain the opaque world of Quality Scores that will affect your ability to keep your ads online?
If you order today, you get the following:
- Get this book free until January 20!The Original Google AdWords Handbook (most recent version)
- A premium subscription to the Page Zero Advisor, a newsletter that is ONLY for premium buyers of this product (plus access to the full archive)
- A *FREE* copy of my recent book, Winning Results with Google AdWords (McGraw-Hill, Sept. 2005) (and a promise to autograph it if we meet up sometime)
- Possibly most important of all, a Critical Update for December 2005, exploring the ins and outs of how to survive Google’s new Quality Score system for Google AdWords advertisers.
You get all of this - the Handbook (ebook format), the premium newsletter, the free copy of Winning Results with Google AdWords, and the Critical Update PDF for Dec. 2005 - for the regular price of the Handbook, only $69.00.
- publisher-author
-
Andrew Goodman
(Andrew Goodman)
[did also :
Winning Results with Google AdWords
]
Page Zero Media (Andrew Goodman)(Mona Elesseily) [did also : Yahoo! Search Marketing Handbook ] - Version
- 2006
- License
- Commercial
- Platform
- all Platforms
- Money Back
- 30 days
- See too
-

