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Click fraud has been labeled the "biggest threat" to the Internet economy. In cost-per-click (CPC) advertising, marketers pay search engines, product comparison services, and affiliate networks when users click on links to their Web sites. The main click fraud perpetrators are unscrupulous paid search distribution partners that enable humans or specially designed software (bots/scripts) to click on those ad links in order to "steal" revenue from advertisers. Industry insiders estimate that 20% of all clicks on paid search ads are fraudulent. Similar fraudulent activity is rampant in the cost-per-action (CPA) advertising industry, where corrupt affiliate Web sites and desktop applications "hijack" direct traffic and get credited for unearned referrals. Because of these fraudulent activities, the top paid search engines have refused to partner with small to medium-sized search affiliates.

In 2004, ValidClick, Inc. developed a patent-pending real-time click fraud detection and reporting platform. ValidClick’s click fraud detection system is the only technology backend that can fully detect whether a real user or automated bot / script clicked on an advertisement. This technology protects advertisers from fraudulent clicks and gives them a higher ROI.

The FeedPatrol distribution network was launched in January 2005 by partnering with top PPC companies who usually only partner with very large websites such as AOL, MSN, or Yahoo. FeedPatrol protects their XML feeds using our click fraud detection technology and brings their top dollar PPC feeds to small and medium sized companies that previously would not have had an opportunity to affiliate with these top search engines directly. The ValidClick, Inc. management team has extensive experience in both the CPC and CPA advertising industries. For years, ValidClick’s parent company, Litmus Media, Inc. has provided paid listings to its network of local search and yellow page websites via its LocalXML technology (http://www.localxml.com). If your search site receives paid listings from mid-tier paid search engines, ValidClick can significantly boost your revenue by providing your company with the best paid search feed in the industry with a premium revenue share.

publisher-author

Litmus Media Inc (Tobias Teeter)(John Linden) [did also : ValidClick™ , Clickabletext ]

ValidClick Inc

License

Commercial

Created

2004/07/21

Updated

2006/05/9

Money Back

n/a

See too

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