SEM Tools > Buzz Marketing > Social Ad Networks
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At FM, we believe great voices attract great audiences. We’re in the business of supporting those voices, by both connecting them to great marketers, as well as providing a suite of services that let authors focus on what they do best.
We group these voices - nearly 65 great sites and growing - in what we call federations. The first four - technology & digital culture, business & marketing, hip parenting, and momentum & buzz - are now up and running.
Marketers as varied as Absolut, Adobe, Apple, Budget Rental Car, Citibank, Dreamworks, GM, Intel, Microsoft, Sony and scores of others have already been using our system, and we look forward to helping your brand join them.
This platform puts the media planning tools in your hands. You can sort FM’s sites based on your ideal customer profile. You can see real-time inventory and demographics on the sites that are most appropriate for you. And you can book a campaign on any of our author-driven sites instantly. (For more on our author-driven philosophy, see below).
During our beta phase, FM will be extending a special 35% discount on all graphical banners that are booked through the platform. Keep that in mind as you poke around - your discount will be applied during checkout.
To get started, please create an account and you’ll be on your way!
How does FM work?
Before you dive into online media planning tool below: If you’re planning a campaign that’s bigger than you normally buy with PayPal (above $10,000) and you need credit terms, contact FM’s sales team directly. Thanks!
Step one: Register for an account - It’s easy, here’s how: create an account
Step two: Create a campaign - Choose your sites: plan your campaign
Step three: See your campaign go live! - You’re live: visit the sites you selected in our plan, when your campaign is scheduled to go live and watch for your banners!
Step four: there is no step four!
Why Author Driven?
"What’s the core driver of your business?"
We’ve been asked that enough to know that without a good answer, you’re probably headed for a cliff. At FM, we’re quite certain of our answer: our authors.
Are we nuts? After all, it’s the sponsors who are paying the bills, right? Yes, that’s true, but at the end of the day, we think great marketing online is driven by great conversations online, and great conversations start with great voices. And more often than not, those conversations include discussions of products, services, and businesses that are relevant and endorsed by the community. That’s where marketers come in.
Our advertising model is a bit different from traditional and online media companies-at FM, the authors are in charge. This means they hold the power to decline ad dollars from any brand that doesn’t fit into their community. It also means that once authors invite advertisers into their sites, they are, in an important way, endorsing the validity of that advertiser’s message. At FM, even the marketing is author driven.
Why Advertise with us?
At FM, our mission is to connect independent weblog authors, marketers and influential audiences in an ongoing conversation that feeds everyone involved.
FM represents outstanding authors whose sites cater to cultural influencers, technology decision makers, early adopters and business leaders. Our first "federation," focused on digital business and culture, reaches millions and millions of unique readers every month. New federations in the small business, media/entertainment and parenting categories, representing millions of entrepreneurs, upscale consumers and families, are in the process of launching as well.
Highest quality
Unlike ad networks or traditional rep firms that offer vast (if undifferentiated) quantities of media properties, FM is committed to quality voices, quality communities, and quality conversations. Best-selling author John Battelle, a co-founding editor of Wired, founder & publisher of The Industry Standard, and former journalism professor at the UC Berkeley Graduate School of Journalism, hand-picks the authors and sites of FM.
A Focus on Influencers
FM partners with sites that are leaders of influential conversations within their industries, communities and peer groups. Digg.com is sometimes called a weblog, but, according to Amazon’s Alexa Stats, it’s among the Top 1000 most visited websites in the world. Ten of FM’s first twenty partner sites - Boing Boing, Dooce, Fark, Metafilter, BuzzMachine, TechCrunch, Google Blogoscoped, GigaOm, TechDirt and Searchblog - are among Technorati’s Top 100 most-influential weblogs online.
Moving Marketing to A New Level of Conversation
At FM, we believe marketing is a conversation. Our authors believe this too. Authors themselves often engage with marketers - exchanging ideas about what might work best for their readers and communities. And because authors approve every campaign in advance, marketing running on FM sites carries an important endorsement from the site’s leaders.
At FM we’re always working on new ways to communicate between author, audience, and advertiser. New ideas are not scary to us - in fact, we embrace them.
- publisher-author
- BattelleMedia (John Batelle)(Chas Edwards)
- Created
- 2005/03/4
- Updated
- 2006/08/11
- Money Back
- n/a
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