SEM Tools > SEM Library, Workshops, Courses & Seminars > SEM eBooks
Name
Update
Type
Publisher
Price
Email Marketing Benchmark Guide 2007
2006/11
eBook
MarketingSherpa
US$247
Email Marketing Benchmark Guide 2007
Real-life open, click, conversion, list growth, and budgeting numbers for 3,637 email marketers.
- 100% re-researched edition includes 233 charts & tables ... 21 images ... 8 new eyetracking heatmaps.
- 3,637 marketers shared real-life open, click, conversion, test result, and budgeting data for this Guide.
- Download your copy instantly (plus we’ll ship you a printed-and-bound copy in the mail.)
Known as the "Email Stats Encyclopedia", MarketingSherpa’s Guide brings you exclusive results data from 3,637 real-life marketers’ campaigns, plus design advice, filtering info and list growth help into one handy Guide for you.
Use our 233-charts and tables of email campaign data to:
- Compare your opt-in, open, click, and conversion rates to your competitors’
- Redesign your email newsletter and sales alert templates to improve results — based on MarketingSherpa’s new eyetracking laboratory email tests
- Get more Web site visitors to sign up for your emails
- Convince your boss (or client) to OK your email marketing ideas and budget
- Discover if segmentation, personalization, or other advanced tactics are worth testing for your program
- Find out how B-to-B email tactics and results differ from emailing consumers (lots of data.)
This 100% re-researched 2007 Guide is not just one solitary study, but contains the results of dozens of research studies.
Five key studies included:
1. MarketingSherpa’s Annual Email Marketer Survey - Real-life Marketer Data - 3,637 email marketers responded to our tough questions about their open, click, and conversion rates. They also revealed what tests worked best, what’s not working, list growth, and how email budgets are changing for 2007.
This is without a doubt the *largest* study even conducted across the email marketing professional universe. Which is handy, because we had more than enough response data to slice out statistically valid data by marketer categories including B-to-B, ecommerce, and mass consumer emailers.
Plus, you’ll find plenty of useful year-over-year trend data because we’ve been conducting this study for five years now.
2. Email Design Eyetracking Study - Year Two - You’ll find eight full-color heatmaps from MarketingSherpa’s newest Eyetracking Study conducted in partnership with Eyetools Inc. Be sure to show these to your design team and/or agency so they understand how to revamp or tweak your creative for greater readability, longer involvement time per message, and higher clickthrough rates.
This year’s study focused on three particular questions copywriters and designers often ask us about email:
- Which email newsletter design gets more reading and clicks? Does adding a brief table of contents near the top help?
- How can you get more business executives to download a white paper from an emailed offer?
3. How to Improve Opt-In Forms: Multivariable Study - If you want to grow your email list by getting more Web visitors to opt-in, you’ll find this data extremely useful. MarketingSherpa partnered with multivariate testing specialists Optimost to discover what factors affect conversion rates for opt-in forms.
You’ll want to share this data with your copy and Web design team immediately so they can tweak your opt-in form for greater conversion rates. Factors reviewed include:
- Copywriting changes for subscription offers
- Presence of Privacy, No Spam, and service agreement information
- Single column forms vs double column forms
- Adding a yellow background to required form fields
4. Email Filters & Blacklists in Corporate America — B-to-B Email Deliverability - It’s the dirty secret of B-to-B marketing. Due to corporate spam filters mistakenly stopping permission email, 40% or more of your email may be filtered before it reaches the in-box. That’s roughly twice the false positive rate (aka filter mistake rate) of emails sent to at-home addresses.
In November 2007, MarketingSherpa partnered with KnowledgeStorm to survey executives at companies with more than 500 employees. We asked their IT departments how spam filtering is changing (or not) to help the good email get through. We also asked email recipients themselves if they were able to whitelist senders, how often they dug through their junk folder looking for mis-routed messages, and if they signed up for newsletters frequently.
The results are must-read information for every B-to-B marketer. Plus, we heartily encourage you to share this powerful information with your ESP and your own IT department to help improve business email delivery - and everyone’s campaigns.
5. More Special Reports: List Growth, Creative Design, & Mobile Marketing - Do you want to know how advanced segmentation and personalization affects response rates? You’ll find it here. How US marketers are approaching mobile/SMS marketing? Just keep reading. What are the best ways to grow a list are? See inside.
Plus, we also include the latest data on design and rendering, as well as data on what email recipients ranging from busy moms to business execs think about the email you’re sending them. Use this information to guide your creative team.
Top 10 Questions the Email Marketing Benchmark Guide 2007 Answers for You:
- 1. What works best to get more email names (opt-ins)? What’s the pricing and response data on buying opt-ins via co-registration?
- 2. What’s the average open rate for campaigns sent to house lists like mine?
- 3. How to click rates differ by type of email sent (business-to-business, free offers, newsletters, etc.)?
- 4. What email conversion rates are my peers and competitors actually getting for their free offers? What’s reality?
- 5. What impact does personalization, or segmentation have on results?
- 6. What are marketers in B-to-B budgeting for email for 2007? What about consumer marketers? How about mailers who own bigger-than-average lists?
- 7. How should I design email templates to boost average reading time and clicks? Is it worth testing text vs HTML?
- 8. If I can only test one element of my email landing pages, which is more important: design or copy?
- 9. How bad are deliverability problems in reality? Are at-work emails still far more filtered than consumer addresses?
- 10. Is mobile marketing just hype for the US or are my competitors seriously budgeting for it in 2007?
- publisher-author
- MarketingSherpa [did also : MarketingSherpa Summit 2007 , Buyer’s Guide to SEO Firms 2007 , eCommerce Benchmark Guide 2007 , MarketingSherpa , Landing Page Handbook , The Search Engine Marketing Kit , Search Marketing Benchmark Guide 2005-2006 , How to Stop Click Fraud ]
- Requirements
- Adobe Acrobat Reader 6+
- Version
- 2007
- License
- Single User License
- Updated
- 2006/11/22
- Platform
- All Platform
- Money Back
- 30 days
- See too
-