Ad(words & sense) Tools directory :The right place to find the right tool

EchoTopic™ provides both small and large businesses with concrete marketing results while also enhancing the user experience through the delivery of relevant advertising. EchoTopic™ is based in the Bay Area and is a part of Exponential™ - one of the Web’s leading online marketing and advertising companies. Our connection to Exponential™ brings world class technology and unique access to over 100 million Internet users per month and over 1,000 of the web’s premium publishers.

EchoTopic for Advertisers

Reach your customers and capture their attention when they are most receptive - by placing your message directly into the text of high quality websites. EchoTopic™ text links deliver highly relevant online advertising with no complex keywords to manage.

EchoTopic automatically places your ad within content topics that you choose - no keywords needed. Users see your message as a balloon ad anytime they mouse over one of your highlighted topics, and can click through to your offer anytime.

• Create ads yourself and start reaching customers quickly and easily.
• Manage your budget and control spending. You pay only when a user clicks on your ad.
• Monitor the performance of your campaign and change your bids anytime.

EchoTopic ads stand out on high quality web pages where your customers can be found. Try EchoTopic today and begin to see results immediately.

Is EchoTopic right for my business?

Embedded link advertising is a great alternative to online banner advertising. Text links turn words and content on a web page into advertising that is highly relevant to the reader, and they appear right in the main text of the page.

These ads are more likely to be clicked on than banner ads because they stand out from the body of the text. EchoTopic ads can easily be targeted and inserted into relevant pages through our self-service interface. You have full control over the amount you want to spend, and can monitor the effectiveness of your campaign with up-to-the minute reports. You can pause, edit, and restart your campaign whenever you wish, and target it to those topics and locations to find your audience.

What does it cost?

The amount that you spend on your campaign is entirely up to you. You can start a campaign for as little as $25. You establish a budget that you want to spend via a credit card, set the pricing that you want to target, and monitor the performance of your campaign.

What is minimum cost per click (min CPC)?

Minimum CPC’s can vary widely depending on the depth of targeting that you set for your campaign. Selecting broad topics from the topic-tree can help control the cost of your campaign, whereas narrow topics and site specific placements can cost more. Whenever possible, we provide keyword traffic and cost estimates so you can make informed decisions about the topics that you select in order to maximize your budget.

Your easy-to-use performance reports are constantly up to date and can tell you the precise cost of your campaign.

How does the billing work at EchoTopic?

You set-up your billing preferences when you open your account. As part of your preferences, you can establish maximum budgets per day and per ad. Billing is charged to the credit card you use to establish your account. You pay only for the results achieved by your campaign.

How EchoTopic Works?

Echotopic™ content matching stands alone among contextual technologies in the online industry. Echotopic™ technology enables advertisers to deliver the most relevant ads for the content on the page, leading to the highest click through and conversion rates available.

Echotopic™ matching technology is the only service that understands the content of the page, making topics (not complex keyword lists or search terms) available for purchase by advertisers. It employs classifications that catalog word occurrences as they relate to topics. By continuously scanning all the pages on websites, Echotopic™ is able to analyze sets of words and supporting vocabulary, providing a level of matching precision on every page that is unparalleled.

This ensures that topics available for purchase on Echotopic™ have the highest degree of relevancy to the content on the page, delivering great performance for advertisers and impressive revenue for publishers.

publisher-author

Exponential Interactive Inc [did also : EchoTopic™ for Publishers ]

Version

Beta

Updated

2007/05/18

Money Back

n/a

See too

• Related  
• Similar  
• Recommended