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CREAMaid: the concept

CREAM(Customer Relationship Extension And Management) stems out from the term CRM(Customer Relationship Management).

CREAMaid provides a way for companies to seek and communicate with consumer bloggers. Bloggers can introduce products through their blog posts, and companies can provide royalty to those bloggers for sharing their meaningful experiences or opinions with many others. With CREAMaid, companies can effectively seek customers who may like them, and start from there to extend their customer network.

 Seek early Adopters - who will introduce your product on their Blog.

 Propagate the Buzz - The early adopter’s friends will read about you. Some of them will also contribute by introducing you on their Blogs.

 Enable Buzz Surfing - All the contributiong posts are connected with one another by Conversation Widgets. Anyone can easely surf the entire buzz network by starting from a single contributing post and simply browsing the widget.

What is a CREAMaid Conversation?

Conversation is any campaign that a person, organization, or company runs using CREAMaid services. Conversation can be used to gather bloggers who will share their experiences or thoughts on certain topics. Bloggers can participate and earn money for their contribution.

How does CREAMaid work?

• 1. A company starts a Conversation by creating a widget.
• 2. Blogger discovers a Conversation widget.
• 3. Blogger writes a post about the topic suggested in the widget.
• 4. Blogger submits her post by including the widget inside the post.
• 5. Conversation starter selects the post.
• 6. The selected post is syndicated to widgets inside every participating post.
• 7. The blogger collects royalty for her post’s contribution.

How effective is the CREAMaid platform?

CREAMaid
 1. Stimulates the creation of buzz - Companies provide royalty payment to the bloggers who have contributed with their posts.
 2. Aggregates the created buzz - All the selected blog posts are aggregated inside a widget.
 3. Syndicates the aggregated buzz - The aggregated contents are syndicated to every widget that is included inside each contributing post. People can browse through all the contributing posts from one place.

As a result, all the sites in a conversation will become connected with one another via the Conversation widget, as shown in the following diagram. All contributions are viewable from anywhere the widget is embedded: The conversation starter’s website as well as all the individual blogs themselves.

Viral Effect

CREAMaid implements the viral effect with the referral fee feature. Referral fee feature is provided for rewarding the participant whose blog or post is influential enough to attract her site’s visitors to participate as well.

Here’s the scenario:

• 1. John participates in a Conversation by attaching a widget inside her post.
• 2. Mary discovers the Conversation while reading John’s post.
• 3. Mary participates in the Conversation through the widget included inside John’s post.
• 4. Mary’s post is selected by the Conversation starter.
• 5. John receives referral fee.

This way, if a participant is an influential blogger and her post is interesting and sincere enough, many people will participate through her post’s widget.

How to use

These are all you need to do in order to start and run your own campaigns:

 1. Create a Conversation widget - fill in the information required to start a campaign. A widget will be created as a result of this step.

 2. Activate the widget by making payment - Make a prepayment which will be sent to the selected bloggers later. When you activate your Conversation widget, it will be shown on our recently updated list. Also, you can employ the widget directly into your site easily. An activated widget will be able to accept blogger’s posts.

 3. Select incoming posts from bloggers - When you make selections from the administration page, the selected posts will be automatically included in the widget you have created. The corresponding bloggers will receive the royalty for their contributions.

publisher-author

CreamAid

Version

1.0

Created

2006/05/8

Updated

2006/11/14

Money Back

n/a

See too

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