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ConversionRuler is an easy to install performance tracking tool that gives highly actionable data on any marketing campaign you have set up.

Specifically, ConversionRuler is designed to track and report the number of catalog requests, newsletter signups, and orders for any internet marketing campaign you execute, including email newsletters you send, online advertising you buy, partnership arrangements you negotiate, and pay-per-click programs you run.

The code is easy to install. You can get click-through, catalog signup and newsletter signup data by putting a few lines of code on just three pages. To get bottom line information on commerce sales you must paste a few lines of code and pass the information about the order. This is typically achieved by pasting the code on an order confirmation page that has access to the relevant values by the use of Active Server Pages, ColdFusion, PHP, or CGI scripts. It is also possible to use Javascript in some cases.

Why ConversionRuler?

• Track Pay-Per-Click Campaigns, Email Campaigns, Banner Advertising, Affiliate/Partner links, or any type of online traffic!
• Simple to set up, easy to manage, and gives you the information you need.
• Extracts keywords automatically to see how people reach your site.
• Features specifically for SEO, SEM, and PPC Professionals More ...
• Advanced functionality for offline sales and back office conversion reporting.

ConversionRuler Features

 No desktop software to install - ConversionRuler runs completely as a web service. You access your reports through the ConversionRuler web site, and can access them from any computer!

 Painless installation, great support - We offer a suite of tools to aid your installation, tools to verify your installation, and offer 2 hours of free technical support (including order snippet code generation in PHP, ASP, CFM, JSP, perl, CGI, and others) to help you with your site integration. You are not alone, and we want to help!

 Accurate Tracking and reporting - Our tracking statistics have stood the test of time and have been used to identify cases of click fraud. Our server architecture is stable and reliable, and our service provider guarantees 99.99% uptime of their network, a combination which leads to better information to make better and more informed marketing decisions!

 Great value for the price - We offer a reliable and affordable product without hurting your bottom line. Customers can save more than their subscription price in their PPC costs by using our data. In addition, for Pro Accounts, we offer a discounts when you have 5 sites active in a month!

 Simplicity, simplicity, simplicity - Our tracking and reporting system is easy to learn and simple to maintain. Unlike products which require you to define your campaigns first, then configure your clickthrough URLs, you can generate any campaign simply by writing your landing URL using our syntax. You can freely modify and update your campaigns without having to log into your account. They are registered automatically upon someone clicking on them!

 Offline sales tracking - Online advertising is a great way to create buzz, but what if most of your sales are offline through an 800 number, or faxes? ConversionRuler offers Cross Tracking capabilities to tie an online campaign to an offline sale. Learn more ...

 API access for back office orders - ConversionRuler contains features for back office tracking of orders, for orders or actions that occur outside of the visitor’s browser, such as PayPal IPN. Learn more ...

 ConversionRuler Professional Features - For SEO, SEM, and PPC consultants, we offer a Pro Account which lets you add, remove, and maintain any number of sites within your account, all summarized in a single monthly bill! Pro Accounts may also create and manage distinct users within our system to delegate snippet installation (say, for developers), reporting (for your clients) and configure permissions on the fly! Our ConversionRuler Pro account is targetted to:

• Search Engine Marketing professionals
• Pay-Per-Click management professionals
• Search Engine Optimization professionals

A ConversionRuler Pro Account user can create users with limited permissions (for snippet installation), and to add and remove sites as needed. Your monthly bill is itemized by site, including traffic charges. In addition, once you have a minimum of 5 sites active in a month, you will receive a 15% discount on your total invoice.

 Details you can use - Only ConversionRuler ROI tracking allows you to get access to the core data in any suite of reports - you can download a CSV formatted file (compatible with all spreadsheet programs) and filter and modify data down to the date, time, IP address, referring URL, order amounts and numbers, and any further information that you need!

 Link tracking - Need to track when someone leaves your site and goes elsewhere? How about when they download your PDF which indicates they are interested in your services? ConversionRuler ROI Tracking allows you to track any link on your site as an action which is tied to the visitor’s landing.

 ConversionRuler records data as follows:

• On a landing page - It looks at the click-through url to see if the visitor should be tracked (i.e., if there is a source parameter in the url) and, if so, it checks to see if the visitor has a cookie. If not, it sets one.
• On a conversion page - It looks to see if the user has a cookie and, if so, links the action (catalog, e-newsletter, order) to the proper campaign and keyword

ConversionRuler basic works for campaigns that have certain parameters in the click-through url. To be accurate, it needs to be installed on every landing page for each maketing campaign.

 The basic requirements for the use of our technology are:
 1. You must be able to add code to your webpages.
 2. To get reporting on the sales generated you must be able to write those order values to our code snippet after the order has been made. This is usually very easy to do, but it does require a level of access to your shopping cart that some websites do not have.

publisher-author

Market Acumen Inc (Kent Davidson)

License

Monthly Subscription

Created

2002/09/13

Updated

2004/10/7

Money Back

n/a

See too

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