Publisher/Affiliate > AdSense Alternatives for Publishers > Contextual Contents - Text Ads

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ContextWeb’s patent-pending technology, ContextAd, is the most comprehensive contextually based online advertising solution on the market today. ContextAd is available for advertisers, Web publishers, ad networks, portals, and ad servers and offers significant benefits for both publishers and advertisers through improved ad performance, or more information on ContextAd.


Technology that puts ads in the right context

ContextAd uses our patent-pending technology to connect content, ads, and users. Our system assigns a definition to each web page in our network in real time. Then, it matches that definition to a keyword selected by one of our advertisers. For both advertisers and publishers, it’s essential to make the most accurate match.

Why we do a better job

ContextAd goes beyond searching for a keyword. It is the only contextual advertising solution to use the context surrounding the key concept of each page to reach the most precise page definition possible. Then, it matches that definition to the proper keyword and topic area. ContextAd is the only contextual advertising solution that uses context to identify the most accurate keywords and derive the most relevant match between Web page and advertiser.

How we can prevent mismatched ads

As illustrated below, ContextAd is able to derive the keyword "Matrix" from the Web page and determine, using the content of the page, that "Matrix" refers to the Toyota automobile, rather than the film or the line of hair care products that share that name. This correlation is essential to ensure proper keyword matching.


Overview

ContextWeb provides the most efficient and highly targeted methods for increasing online ad campaign performance. The company’s technology enables advertisers to enjoy substantially higher conversions, leading to sales. This kind of precision targeting enables advertisers to better manage budgets by reducing waste and reallocating portions of their ad spend to other areas that will support customer and revenue growth. Read below for more information on our product offerings:

- ContextWeb’s Network for Advertisers PPC - ContextWeb provides the most efficient and highly targeted methods for increasing online ad campaign performance. The company’s technology enables advertisers to enjoy substantially higher conversions, leading to sales. This kind of precision targeting enables advertisers to better manage budgets by reducing waste and reallocating portions of their ad spend to other areas that will support customer and revenue growth. Through ContextAd, advertisers can choose to buy on either a CPM or CPC.

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ContextWeb Inc [did also : ContextWeb for Advertisers ]
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