SEM Tools > Click Fraud Monitoring & Detection

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* ClickLab 2006/01 Solution ClickLab LLC US$50


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Managed Click Fraud Detection Solutions

Click fraud refers to the premeditated practice of clicking on pay-per-click ads without the intent to buy advertisers’ products or services or take other actions.

Click fraud can be perpetrated by people or software that systematically click on links to either garner a profit for themselves through click commissions (affiliate fraud) or to purposefully deplete the PPC funds of a competitor (competitor fraud).

Clicklab offers a comprehensive range of managed solutions to help you solve click fraud problems: Managed Click Fraud Detection, Click Fraud Audit, and Professional Services. To learn more about each solution, click on the appropriate link on the right.

Click Fraud Audit for Advertisers

- The Challenge: Detecting and Documenting Click Fraud - Click fraud is a serious problem that can undermine your pay-per-click (PPC) advertising efforts. PPC providers are understandably reluctant to share click fraud data, and circumstantial evidence, such as poor conversion rates, is not accepted as a basis for refunds. As a PPC advertiser, you need the peace of mind and evidence that comes from reliable click fraud detection and documentation.

- The Solution: Clicklab Click Fraud Audit - The Clicklab Click Fraud Audit is the original authoritative audit statement of Potential Click Fraud (PCF) levels for all of your PPC traffic sources and campaigns.

Features & Benefits

  • Determine the extent to which potential click fraud (PCF) is adding cost and undermining the effectiveness of their PPC campaigns
  • Determine which sites, keywords, and/or PPC providers are experiencing higher levels of PCF, enabling potential tactical changes to your advertising strategies
  • Re-capture a portion of advertising expenditures that have been consumed by click fraud; thereby enabling re-investment and improved ROI
  • Audit new or existing PPC campaigns and traffic sources
  • Enable PPC providers to access PCF data securely and confidentially online

Click Fraud Audit For Publishers

- The Challenge: Validating Click Quality - The PPC advertising industry is filled with uncertainty because of click fraud and a lack of standard business practices and definitions in its detection and measurement. Click fraud, left unchecked, drives advertisers away and compromises PPC providers’ credibility and trust. As a PPC provider, you are responsible for delivering quality traffic and proving that clicks charged to advertisers are valid.

- The Solution: Clicklab Click Fraud Audit - The Clicklab Click Fraud Audit is the original authoritative audit statement of Potential Click Fraud (PCF) levels across your PPC network.

Features & Benefits

  • Prove that the clicks charged to advertisers are valid using independent third-party data
  • Build advertiser loyalty and trust
  • Differentiate from competition and build goodwill in the marketplace
  • Identify and suspend unscrupulous affiliates and traffic partners
  • Use Clicklab Audit Statement and Seal on your website, marketing collateral, and press releases

Audit Process

Clicklab Click Fraud Audit is a unique blend of robust technology and human expertise. We have developed the systems and processes to obtain reliable, trusted, independently validated results.

Click Fraud Audit Steps

  • Deployment and Configuration - Clicklab analysts review your website and PPC strategy and provide your technical team with the Managed Setup document that contains detailed installation instructions.
  • Tuning - After the initial set of data is collected, Clicklab analysts adjust the settings of the statistical scoring algorithm to fit your unique requirements.
  • Automated Analysis - Clicklab system monitors paid clicks and website usage for suspicious activity and applies a series of analytical tests to detect and isolate fraudulent click signatures.
  • Analyst Investigation and Review - Clicklab analysts establish data validity, conduct spot checks, and investigate discrepancies and deviations.
  • Publisher Review (Click Fraud Audit for publishers only) - prior to publication, client is provided with audit findings and is given one week to respond.
  • Publication - Click Fraud Audit is delivered in PDF format. All of the supporting PCF data is available in a secure password-protected area online.

Monthly costs for the services begin at $50 for 50,000 page views, with a set-up fee of $100. If you require help in setting up your account, there is an option for 2 hours of assistance for $250. Unfortunately, although Clicklab is currently focusing strongly on identifying click fraud as one of its major advantages, in order to benefit from their proprietary “click fraud detection module”, the user is required to pay an extra $50 per month for each account. However, if you do sign up to track more than 5 websites, this module is apparently included in the cost (although the sign-up page shows it as free in all levels at the beta level). Custom programming and other consulting services are also available at additional cost.

publisher-author
ClickLab LLC (Dmitri Eroshenko)(Michael Bloch)
Version
2.0
License
Monthly Subscription
Created
1998/12/30
Updated
2006/01/4
Money Back
30 days
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