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Optimize your page layouts, information architecture and usability with clickdensity!

ClickDensity records the position of every click on a page, building up a virtual heat map of visitor activity. But that’s just the start. It also provides user behavior analysis, segmentation and tracking. Together with a host of other functionality, clickdensity will transform your approach to usability and information architecture.

What is it?

Already using web analytics? Find out why you also need clickdensity. Not a web statistics or analytics tool...

There are many fantastic web statistics tools available. Indeed, we use a selection to analyse how effective our marketing efforts are, what kind of people are visiting our site, and how well our content is performing.

But we wanted something extra. We wanted a higher-level view of how visitors perceive and understand our website - the user experience. We wanted a tool that didn’t just help us identify usability and information architecture issues, but one that would also help us test and implement improvements. This is the clickdensity vision.

A usability tool...

clickdensity is quickly becoming such a tool. You can already use clickdensity to easily discover important usability and design issues on your website, as many of our customers are finding; we are witnessing a growing number of non-obvious design flaws, which would currently be impossible to identify without clickdensity.

Of course, there is some overlap with web analytics. clickdensity does include some core web analytics features that supplement the usability tools. But as one of the world’s first user experience tools, you should be using clickdensity alongside your existing web analytics software to understand the complete picture of how your users and website interact.

Why use clickdensity?

• Identifies Usability and Information Architecture issues.
• Subscribe for years for less than the typical price of a single usability audit.
• Analyse real results from your real users, rather than opinions from a handful of focus-group users.
• Sign-up now for maximum impact; early adopters are helping us shape the product’s future.
• Close to real-time reports; analyse and optimise your website changes in minutes, not days.

Benefits

 Identify usability and information architecture issues on your site - ClickDensity is not another statistics or web analytics tool - instead it allows you to analyse the user experience and identify usability and information architecture issues that would have been impossible to identify without it.
 Get instant insight - The clickdensity heat map shows at a glance the relative popularity of components on your pages. Getting similar data from standard web analytics tools can be impossible, or at best complex and time consuming.
 Ideal for all business users - from content authors to directors - The visual quality of clickdensity reports makes them ideal for presentation to non-technical audiences. When your marketing department asks for a report on the benefits of a recent change you’ve made, what could be better than to show them before and after heat maps?
 Flexible pricing - Choose an offering to suit your budget, and upgrade or cancel at any time.
 See where people aren’t clicking - Your current web analytics software tells you about your popular pages, but it doesn’t know about the pages which aren’t viewed. With clickdensity, unpopular links and pages are immediately obvious.
 See where people are clicking that they shouldn’t be- Do you have some blue text on a page that people are mistaking for a link? Do you have links in a small font size, which people are missing when they try to click? Do you have an unlinked logo or other graphical device that people think they can click on? Standard web analytics software cannot detect any of these, but with clickdensity it’s immediately obvious
 See exactly where your users are clicking - So you already know that a particular advert image is being clicked 1,000 times a week? clickdensity might show you that 90% of the clicks are in the bottom-right corner of the image, and that those users with smaller screen sizes don’t click as often as those with larger screens. Perhaps the ’click here’ text in the bottom right of the image is off-screen for those users, and should be moved to the top-left?
 Quick and simple to set up and install - You can be up and running in as little as 5 minutes.
 No technical overhead - The clickdensity service is fully hosted and managed.
 A product with as much vision as you have - Although clickdensity is already pretty cool, just wait to see what we’re doing with it next...

Features...

• Reporting Suite: Heat Maps, Click Maps, Hover Stats.
• Task Completion Analysis: Filter by Come From and Went To.
• Filter Reports by Date Range, Click Time, Browser and more.
• Remove your own clicks with the IP Address filter.
• HTTPS Support: record clicks from secure sites.
• Dynamic page support (e.g. blogs) with Follow Targets.
• Change ’sites’ as often as you like (not on Free Trial).
• Set ’Click Limits’ on a per-site basis.
• A/B Testing suite.
• Regular updates and new features.

Price Plans

  Trial

• Price per month : Free!
• Clicks stored : 5,000
• Sites : 1
• # of pages : 1
• Heat Maps : include
• Click Maps : include
• Hover Stats : include
• A/B Tests (simulatneaous, per site) : 1 - Trial accounts are limited to 1 A/B Test during the trial period.

  Starter

• Price per month : £10
• Clicks stored : 45,000
• Sites : 1
• # of pages : Unlimited
• Heat Maps : include
• Click Maps : include
• Hover Stats : include
• A/B Tests (simulatneaous, per site) : 2

  Standard

• Price per month : £50
• Clicks stored : 250,000
• Sites : 3
• # of pages : Unlimited
• Heat Maps : include
• Click Maps : include
• Hover Stats : include
• A/B Tests (simulatneaous, per site) : 3

  Plus

• Price per month : £100
• Clicks stored : 1,000,000
• Sites : 5
• # of pages : Unlimited
• Heat Maps : include
• Click Maps : include
• Hover Stats : include
• A/B Tests (simulatneaous, per site) : 3

  Premium

• Price per month : £200
• Clicks stored : 5,000,000
• Sites : 10
• # of pages : Unlimited
• Heat Maps : include
• Click Maps : include
• Hover Stats : include
• A/B Tests (simulatneaous, per site) : 3

  Starter

• Price per month : £2.50
• Clicks stored : 10,000
• Sites : 1
• # of pages : Unlimited
• Heat Maps : include
• Click Maps : include
• Hover Stats : include
• A/B Tests (simulatneaous, per site) : 1

publisher-author

Box UK [did also : ClickDensity™ ]

License

Subscription

Created

2006/03/7

Updated

2006/11/24

Money Back

n/a

See too

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