SEM Tools > Click Fraud Monitoring & Detection
Name
Update
Type
Publisher
Price
Click Sentinel
Software
Zed Seven Pty Ltd
How Click Sentinel Turns Click Fraud into Refunds . . .
Click Sentinel technology possesses a wide array of unique features that unleash a new standard in the fight against click fraud. Here’s a brief overview of how Click Sentinel works . . .
You take your Click Sentinel generated code (link) and use this as the referring link for your Pay Per Click advertising campaign. Doesn’t matter if it is Google Adwords, Overture/Yahoo search solutions, or simple banner advertising, Click Sentinel will start working from the first click your ad sends it.
An Advanced Monitoring System then individually analyzes every click as it passes through a matrix of good faith indicators which include: Location - Click Volume - Click IP - Fraudulent IP List - Click Behavior - Click Timing - Machine Type - Cookies - Proxy Detection - Robot Detection and more.
Next Behavioral Matching (created by a Behavioral Scientist) inspects this matrix searching for the characteristics that indicate click fraud.
Clicks deemed fraudulent are then isolated as Click Sentinel tracks for reoccurring attacks.
When required, an alert Warning Message appears on the offending perpetrators screen.
An Email Alert is sent informing you of the attack(s).
A Refund Request Form is created and emailed to you with the preferred information for ad vendors.
- publisher-author
- Zed Seven Pty Ltd
- Version
- 2.0
- License
- FreeWare
- Money Back
- n/a
- See too
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