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The Click Quality Council will provide feedback and insight on issues relating to click quality that can be shared with the industry. Around twenty forward thinking advertisers and agencies will convene quarterly to review news, share ideas and comment on recent developments. The CQC will be moderated by Kevin Embree, former Trust and Safety Director of eBay, Inc..
We are excited about the launch of this process and feel that industry efforts to develop standards around click measurement are very important. It is clear, however, that this will be a difficult and long process involving lots of companies with multiple competing interests. Online advertising is a terrific medium to acquire new customers, but there must be standards and accountability built into the process.
Improving Click Quality
Progress is being made in the battle against invalid and fraudulent clicks. Major search providers have agreed to participate in the Click Measurement Working Group as part of an Interactive Advertising Bureau (IAB) initiative. The purpose of this group is to “provide the detailed definition of a “click” and the standard against which clicks are measured and counted including the identification of invalid clicks and/or fraudulent clicks.”
The initiative set out by the IAB is a step in the right direction. Click Forensics goal is to ensure that the voice of the advertisers is represented in this process. To accomplish this we have invited a group of leading advertisers and agencies to join an informal group called the Click Quality Council (CQC).
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- CQC
- Created
- 2006/08/30
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