Ad(words & sense) Tools directory :The right place to find the right tool

What exactly is CPASE?

CPASE stands for:

Cost

Per

Acquisition

Search

Engine

We studied current market trends of pay per click search engines and spoke to many web sites spending thousands of Dollars monthly on pay per click traffic. One common response was many companies are extremely disappointed with the return. It is our belief that the pay per click search engine market has a niche market for advertisers looking to bid on keywords, but only pay for leads or sales received to their web site, but not necessarily pay for clicks.

Our methodology is based on multiple factors to gain top positioning;

• 1. Charge Advertisers when they receive a lead or sale
• 2. Conversion rate from click to a lead (or sale)

The better a listing conversion rate is, the better the success rate of reaching and keeping the top position for the keywords they want to be listed under. It is quite possible to have a lower payout offer in the top position due to an excellent conversion rate.

Advertisers

Listing your web site on CPASE.com will generate additional traffic to your web site, yet you only pay for leads or sales generated by our Publishers.

CPASE.com has a network of Publisher sites that have our search feature embedded into their site. When a consumer types in a search term that matches your keyword listing we’ll drive traffic to your site. The best part is we don’t charge you per click, you only pay when a lead or sale is generated.

For example, an advertiser within our engine sells computer parts online and wants to be listed in our search engine in the number one position under the key phrase "Hard Disk Drives" instead of paying per click, this user can select to pay a percentage of the sale value, or a flat fee per sale to gain top positioning. If another user also wants to be listed under the same keyword in the top position, he or she can offer a higher payout to become the top listing within the search engine.

Currently if you advertise using traditional media, banners or other sites - there is no guarantee that you will return any leads or sales to your site - the cost of acquisition using these methods of advertising is high. With CPASE you only spend money when a lead or sale takes place.

CPASE.com via it’s network of publishers, distribute targeted keyword search results for our advertisers. Start promoting your products and services via CPASE.com today, click here to open an advertiser account.

Great effort has gone into making it easy to administer from an advertisers point of view, our system tracks leads/sales live and the code is readily available as soon as a campaign is uploaded into your login area. This code can then be installed on your confirmation or thank-you page for the lead or sale to be tracked back to CPASE.com.

All advertiser applications are reviewed by a member of CPASE.com staff based on, but not limited to:

 You have a bona fide business that is not in competition with CPASE.com.
 You have the financial ability to honor payments for services rendered.
 You have a quality, professionally designed Web site.
 You charge a reasonable price for your product / service.
 You provide a customer support telephone number or email address.
 You have a reliable system (e-commerce sites) in place to process orders.
 You do not promote pornography, hate crimes or illegal activity.
 You fulfill customer orders promptly and quickly.
 You have a published return policy and guarantee.
 You have a published privacy policy.

Built-in fraud control

CPASE.com has a variety of built in safety features to identify fraudulent commission claims from publishers.

• The system operates a unique IP system where by a visit is only unique to a CPASE.com advertisers web site in 24 hours, therefore repetitive clicking will not rack up commission on a PPC campaign.
• Order_id / Email address can be extracted from your own system to confirm lead/sale is 100% accurate.
• MD5 signature for option confirmation of lead/sale.
• URL from - System detects if the tracking code has been sub-hosted on another domain to rack up false leads/sales.
• Built in fraud protection - All traffic is constantly monitored for fraudulent activity. All discovered sources of fraud such as public proxies are blocked and publishers who use them are suspended.

We operate a very strict policy on fraud control, if a publisher is found in any way shape or form to be operating against the rules of the system, they will be removed and commission earned will be refunded to the advertisers concerned.

publisher-author

NetInfo [did also : CPASE/Cost Per Acquisition SE for Publishers ]

Created

2003/06/26

Updated

2005/09/8

Money Back

n/a

See too

• Related  
• Similar  
• Recommended