Ad(words & sense) Tools directory :The right place to find the right tool

In 2007, US marketers will spend more than $10 billion on search engine marketing. If you are seeking a specialist agency to help you manage either paid search advertising (PPC) and/or search engine optimization (SEO), MarketingSherpa’s two new Buyer’s Guides make your job much easier.

Each convenient Buyer’s Guide features:

• Hundreds of real-life marketers from A&E Television to Zappos.com name precisely which search marketing firms they currently use. Very helpful for checking references.

• Easy Scan Charts let you compare-and-contrast dozens of search marketing firms at a glance. Includes factoids on pricing, staffing, and specialization. Great for creating your short-list.

• In-depth profiles of 65 PPC agencies and 106 SEO firms include honest notes on which types of clients each works best with — and who should *not* hire them.

• Regional index helps you quickly find agencies near your location.

• Practical 80-page Shopping Overviews guide you through the budgeting, decision-making and RFP process.

Both Buyer’s Guides have been 100% re-researched (with entirely new profiles and comparison charts) as of September 2006 — just in time for your fall budgeting and planning needs.

Save $149.00 When You Get Both Guides Today

Are you looking for help with both your SEO (optimization to improve your organic — free — search rankings) and your paid search ads? SEO and PPC are very different in terms of budgeting and expertise, and not every agency is right for both.

That’s why we publish two different Buyer’s Guides — one for SEO featuring 106 firms and one for paid search ads (PPC) featuring 65 firms.

You can purchase these separately or save $149.00 when you get both today.

Bonus: Plus You’ll get PDF + Print Copies for Price of One

Plus, when you order today, you can download your PDF-copies including Easy Scan Charts, Location Index, Client Name Index, and Shopping Overview instantly. It’s very convenient for marketers who want fast answers right away.

However, the SEO Buyer’s Guide is 354 pages and the Paid Search Ad Buyer’s Guide is 238 pages - so we doubt you’ll want to print them out yourself from your PDF. That’s why we’ll also ship you printed and bound copies of each within 24 hours for your convenience.

You’ll get both your PDF and the printed copies at one low price.

Who should get copies of these Buyer’s Guides:

Both Buyer’s Guides are specifically designed for US and Canadian marketers who want to outsource search marketing to an expert agency. These are *not* instructional manuals on how to run search marketing campaigns yourself in-house. Instead, you’ll discover how to select just the right search marketing firms to suit your budget, your business type, and your Web site type, including:
 B-to-B marketers generating leads online
 Ecommerce marketers
 Online publishers and content sites
 Small and local retailers with Web sites
 Fortune 500 and CPG marketers
 Marketers with moderate budgets
 Marketers seeking top-of-the-line services

More details: Clients named, Tables of Contents and Firms Included: Each Guide features a Client Name Index showing you which named brands and Web sites (many of them your peers and competitors) are currently using which search marketing firms...

Plus, each Guide also features Easy Scan Comparison Charts, Firm Location Index, and an 80-page Shopping Overview to help you through the budgeting, RFP and final selection process.

Last but not least, each Guide includes highly detailed profiles of search marketing firms of every size and specialty you could imagine. Profiles include details on their staffing, customer service, experience, pricing model, niches served, as well as often remarkably honest self-assessments of which clients are right for them - and which are not.

Note: All firms volunteered to be profiled in these Guides. They didn’t pay for an ad (there are no ads in fact.) They had to pass certain qualifiers to get in - including how long they have been in business and how much they focus on search compared to other marketing tactics. All firms have physical offices in the US and/or Canada.

publisher-author

MarketingSherpa [did also : MarketingSherpa Summit 2007 , Email Marketing Benchmark Guide 2007 , eCommerce Benchmark Guide 2007 , MarketingSherpa , Landing Page Handbook , The Search Engine Marketing Kit , Search Marketing Benchmark Guide 2005-2006 , How to Stop Click Fraud ]

Requirements

Adobe Acrobat Reader 6+

License

Single User License

Updated

2006/09/15

Platform

All Platform

Money Back

30 days

See too

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