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  • The first-ever book to show businesses step by step how to capitalize on advertising programs offered by Google, the world’s #1 search engine, with more than 200 million search queries per day
  • Written by a veteran For Dummies author working in cooperation with Google, which will help support the book
  • From selecting the right keywords to crafting the right message, the book explains how to boost site traffic using AdWords, Google’s hugely successful sponsored-link advertising program, which now has more than 150,000 advertisers
  • Also details how to make money with AdSense, a Google program that funnels relevant AdWords ads to other sites-and pays those sites whenever someone clicks on them

Product Details

  • Paperback: 374 pages
  • Publisher: For Dummies (June 25, 2004)
  • Language: English
  • ISBN: 0764571435
  • Product Dimensions: 9.2 x 7.4 x 0.9 inches
  • Shipping Weight: 1.2 pounds