SEM Tools > Analytics & Tracking Solutions > ROI Tracking Solutions
Increase your profits and spend fewer advertising dollars
AxROI (Axandra’s Marketing ROI Optimizer) shows you which of your online ads and search engine rankings perform well and which are just a waste of time and money.
- Increase the profits of existing advertising campaigns
- Save money by identifying and terminating campaigns that only cost money
- Optimize the return on investment (ROI) of all your Internet marketing campaigns
- Find the organic search engine listings that work best for you
AxROI identifies the advertising methods that work best for you. By running these campaigns more often with the money you saved from the underperforming campaigns, you can increase your profits without spending more.
AxROI tracks these sources
Pay per click ads:
- Google AdWords
- Overture/Yahoo
- Miva (FindWhat and Espotting)
- all other pay per click services
Fixed price ads:
- banner ads
- newsletter ads
- text link ads
- print ads that contain an URL
- all other online ads
Organic search engine listings:
- unpaid search engine listings
- paid inclusion links
AxROI will deliver these informations
Conversion stats:
- What exactly do people purchase from you after clicking on a special ad, PPC link or search engine listing?
- How much money do you make from a special ad, PPC link or search engine listing?
- What is the ROI (return on investment) for a special ad or PPC link?
- How many clicks do you need on a special ad, PPC link or search engine listing for a sale or another conversion?
- How long is the time between the click on your ad, PPC link or search engine listing and the sale or other conversions?
- Do visitors subscribe to your newsletter after clicking on a special ad, PPC link or search engine listing?
- Do visitors complete other tasks you want them to do on your site after clicking on a special ad, PPC link or search engine listing?
- How does a special ad or PPC link compare to other ads or PPC links?
- Which ads and PPC links work best for you?
- Which organic search engine listings bring you the best results?
Visitor stats:
- How many visitors do you receive through an ad, pay per click (PPC) link or search engine listing?
- When exactly do people click on your ads, PPC links and search engine listings?
- Which search terms do people use to find your web site on search engines?
- Which search engines bring you the most visitors? (AxROI recognizes more than 200 search engines.)
ROI (return on investment) tracking and conversion tracking can save your company a considerable amount of money while increasing your profits at the same time. The longer you neglect ROI tracking and optimization, the harder it will be to catch up with your competition.
- publisher-author
- Axandra [did also : IBP 9.7.1 Internet Business Promoter Business , IBP 9.7.1 Internet Business Promoter Standard , Successful Advertising with Google AdWords ]
- Requirements
- PHP/MySQL
- License
- Commercial
- Money Back
- 30 days
- See too
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