SEM Tools > Sponsored Links Networks > SE & Directories
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What Sponsored Listings can do for you.
We created Sponsored Listings to provide advertisers and publishers with a superior customer experience and better results than they can find elsewhere. No matter the size of your search advertising budget, we understand your needs and can promise you a great experience with tangible results. Here’s why:
Ease of use - Everything is automated and intuitive. We use the same standards as other search engine providers.
Quick turnaround times - Once your account is established, your campaign will be up and running in 1 - 2 hours.
Reporting capabilities - You’ll always have access to real-time campaign and account performance reports so you can make changes to optimize your performance.
How to manage your campaign
With Sponsored Listings, we make it easy to proactively control your spending. We let you set a budget up front so there are no surprises down the line. Here’s how it works:
Sponsored Listings provides each campaign with a forecast of expected monthly expenses - this represents the expected value of traffic (in dollars) that will be delivered to this campaign during the month based on this campaign’s traffic history.
Set your budgets at the campaign level with these capabilities:
- Set budgets at the campaign level
- Set target daily budgets
- Set monthly budget caps
You’ll also have the benefit of real-time reporting so you can always make any changes to optimize your campaign’s performance.
Sponsored Listings Optimization Capabilities:
- Create your Sponsored Listings campaign and select the keywords you would like to target for your listings
- Set a maximum CPC that represents the maximum you are willing to pay for each Sponsored Listing click. Ask.com uses that Max CPC, along with your listing’s click-through-rate, to determine placement for your listings.
- Optimize your listings’ titles and descriptions to target them to the queries or context of your potential customers.
- Take advantage of third Party Bid Management Tool compatibility.
- Set tracking URLs per listing - enabling you to track keyword performance with third party tools.
Access to an unduplicated audience With an 87% average untapped audience between Ask.com and other major search engines, Ask Sponsored Listings enables direct advertisers, agencies and SEMs to reach a unique audience (Source: ComScore, May 2005)
Key Statistics (from the Brand Image Monitor run quarterly, March 2005)
- 35.71% of Ask.com users are so satisfied that they would never switch to a different primary search engine. This is the highest percentage of satisfied users of all of the search engines.
- 64.29% of Ask.com users started to use Ask.com because it was recommended by a friend.
Pricing Overview
- Type: CPC Based
- Minimum Bid: Global minimum = $0.05 - where there is no reserve price established. The minimum CPC may be higher than the global minimum to ensure placement.
- Bid Model: Keyword auctions based on eCPM ranking (CPCxCTR).
- Reserve Prices: For the most commercial keyword, minimum CPC to guarantee top placement on the page. Reserve Prices will be based on market intelligence and existing Ask.com CPCs.
Ranking is based on a combination of your CPC for a selected keyword and the number of clicks your listing receives - in comparison to other listings based on the same keyword.
Distribution Overview
- Search
- Ask.com
- MySearch
- Mamma
- Portals
- MyWay
- Excite
- c|Net
- Clear Channel
- Motley Fool
- Tickle
- MetaSearch
- InfoSpace
- Dogpile
Countries
- USA
- UK
- France
- Germany
- Italy
- Spain
- publisher-author
- Inter Active Corp
- License
- Commercial
- Money Back
- n/a
- See too
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