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How does Adwords Dominator actually work ?

  • Adwords Dominator uses two types of data, and both of them are retrieved from Google. The First type of data is retrieved using the Google Adwords API, and contains data about Campaigns, AdGroups, Keywords and Ads. It actually downloads your structure and data like names of Campaigns/AdGroups, daily budget, Geo and Language targeting and so on. It does not include performance data for your account (for example number of clicks on certain ad for certain day). This is retrieved by using reports. This is another Google feature. Adwords Dominator schedules a report for download using Google Adwords API, and then downloads that report, and this way it retrieves all performance data for your account, so it can display charts and so on. The First type of data is stored into file called AdwordsDominator.data, and second type of data is stored in the firebird database, more precisely file named Reports.gdb.

What’s does faster editing under settings mean?

  • Adwords Dominator tries to make your work more efficient. Usually when you create a new campaign, you will want to create a new AdGroup. When you create new AdGroup you will probably want to create new Ad. Adwords Dominator tries to be a bit clever, and will for example automatically open new AdGroup after you create new Campaign. Also when you open new Ad dialog, it will prefill your ad with last created ad (it assumes that you will probably want to make just a msall change to last created ad).

I have two or more Adwords accounts, can I manage both (all) of them?

  • At the moment, we can only support one account per licence. If you wish to manage additional accounts, you will need to purchase an additional licence. Please contact us for instructions in how to configure this. We will release multiple account versions when development is finalised in the new year.
  • AdWords Dominator offers some characteristics and streamlined reports not available on Google AdWords web-based application, but which can be run on the dataset you have downloaded to your desktop to work with. Not only can you generate the typical AdWords reports much more quickly offline, but you can also use your dataset to see new ways of looking at the stats from your data.
  • You can drill down to see what happened on specific days so as to help trim the deadwood from your keyword list, as well as view a myriad of charts, but the one stat that makes this software different from others is their Adwords Efficiency Indicator or AEI, which combines a number of factors to come up with a visual indication of the efficiency of your ad campaign over a period of time.
  • To the makers of AdWords Dominator, the key is to keep working and changing your ad to make your clickthrough rate more effective, which in the long run will lead to a cheaper ad campaign.
  • The software has also a few built-in tools that are quite useful, including the ability to immediately scan your data for duplicate keywords, so that you can ensure you do not have the same keywords in your ad groups and campaigns (a “no-no” for Google but difficult to keep track of in the normal AdWords interface). It also keeps images of edited ads in the database so that you can look back at changes you made earlier on and judge whether they had better or worse results than the changes you have made since then.
  • Another great tool is the ability to change ad copy across all your various campaigns at the same time instead of having to go through all your campaigns looking for that copy and change it each individual time.

it still does all the things you need to manage your campaigns:

  • Add Campaigns
  • Edit Campaigns
  • Delete Campaigns
  • Add Adgroups
  • Edit Adgroups
  • Delete Adgroups
  • Add keywords
  • Edit keywords
  • Delete keywords
  • Direct import of keyword lists from keyword research tools
  • Add new Ads
  • Edit Ads
  • Rotate Ads
  • Campaign reporting data
  • Adgroup reporting data
  • Keyword reporting data
  • Ad history
  • Graphs
  • Fast download and upload
publisher-author
Blue Infinity Software Solutions (Chris Lee)(Goran Nagy) [did also : Keywords Analyzer 7 SEO Pro , Competition Dominator 1.21 , Adsense Dominator , AdWords Dominator ]
Version
2.24
License
Single User License
Created
2005/12/1
Updated
2007/10/24
Platform
all Windows
Money Back
30 days
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