SEM Tools > Click Fraud Monitoring & Detection

Rating Name Update Type Publisher Price

* AdWatcher Hosted v3 2007/03 Hosted MordComm Inc US$24.95


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AdWatcher is a revolutionary, all-in-one tool that monitors your ad campaigns for fraudulent activity, helps you track your Return on Investment (ROI), and manages your online advertising from one place.

AdWatcher is an online advertising manager and click fraud monitoring service that allows you to control every aspect of your online advertising campaigns, effortlessly tracking campaigns across an unlimited number of websites and online publishers. With AdWatcher, you can manage all of your search engine, banner, newsletter, and even offline ads from one place. You can perform split-run (A-B) tests and find out which landing pages convert best. And most importantly, you can monitor your campaigns for click fraud. AdWatcher gives you an almost endless variety of features to help improve your advertising.

- Monitors and Eliminates Click Fraud

    • Saves you up to 50% in fraudulent click charges
    • Detects suspicious activity and helps you recover your money from search engines
    • Deters further fraudulent activity by warning fraudsters that they are being watched

- Accurately Tracks Your Return On Investment (ROI)

    • Shows you which campaigns are profitable and which waste your money
    • Tracks how many visitors, sales, and leads were generated by each ad
    • Reveals which keywords convert best in your Pay Per Click campaigns

- Manages ALL Your Ad Campaigns In One Place

    • Organizes all of your ad campaigns by groups, time frames, and performance
    • Analyzes every detail of your campaigns with over 20 different metrics
    • Eliminates hundreds of hours of guesswork, research and number crunching

How can AdWatcher help me fight click fraud and save me money?

AdWatcher offers a suite of tools for online advertisers that help you detect and deter click fraud, including the following:

- Fraudulent Click Tracking - Monitors and Catches Suspicious Activity - AdWatcher protects advertisers from click fraud by monitoring suspicious activity, such as excessive or unusual number of clicks coming from the same source within a short period of time. It protects you against competitors that want to deplete your advertising budget, unscrupulous search engine’s affiliates who want to increase their own revenue at your expense and other potential fraudsters by recording and providing you with the information you need to take further action.

- Instant E-Mail Fraud Alerts - Keeps You Updated Of Your Account’s Activity - In addition to recording all of the data in "Fraud Reports", you can also setup AdWatcher to alert you of any suspicious activity in real time via eMail.

- Deters Fraud With "Fraud Blocker" - Prevents Fraudsters From Targeting Your Site and Prevents It From Coming Back - We’re proud to offer an exclusive tool that actually helps you deter click fraud from occurring again by presenting the fraudster with an alert stating that his activity has been recorded and reported to the owner. The alert only shows up for a moment after which the visitor is redirected to your site. In case, it’s actually a legitimate visitor, he’s asked to bookmark your website for future reference, as he’s still depleting your funds by clicking your ads excessively. This technique has proven to be extremely successful in minimizing fraudulent activity altogether, but can be disabled upon request.

- Traffic Spikes Analysis - Pinpoints Unusual Traffic Patterns - We want to provide you with all the tools you need to successfully detect and prevent fraudulent activity. Our Spikes Analysis tool allows to quickly and easily analyze all of your campaigns for up to 30 days for any extreme spikes in clicks. You can adjust the "Spike Factor" and the Time Frame to fit your exact needs. Furthermore, we provide you with an ability to analyze unusual spikes in detail by providing you with complete reports on that campaign’s activity.

- Fraud Refund Request Generator - Get Your Refunds From Search Engines - Detecting click fraud is only half the battle. The second half is actually getting your money back from the search engines. Even there, we’re ready to offer our help. We have developed an exclusive "Fraud Refund Request" generator tool that allows you to instantly create an eMail based on your Fraud Reports that you can just copy and send to the search engine for investigation. It’s as simple as checking the fraudulent records you want to send and clicking a button and we will produce a custom letter based on the search engine’s refund request procedures.

- Geo Tracking - Shows You Where Your Visitors Are Coming From - It’s important to be aware of the geographic location of your visitors and your sales to pinpoint occurrences of potential click fraud. If all of your sales are coming from North America, but you’re getting a ton of clicks from Uganda that result in no conversions, wouldn’t you want to know about it? Our Geo Tracking system allows you to view the city and country of each click or sale in your reports!


AdWatcher Hosted Pricing Plan

Clicks Month Quarter Year
3,000/mo $24.95 $63.62 $224.55
25,000/mo $39.95 $101.87 $359.55
100,000/mo $79.95 $203.87 $719.55

NOTE: Additional clicks above the package amount are billed at $0.002 per click

publisher-author
MordComm Inc (Eugene Mordkovich) [did also : Search Marketing Standard Magazine , Pay Per Click Universe , Pay-Per-Click SEM Handbook , AdWatcher Download v3 ]
Version
3.0
License
Monthly Subscription
Created
2003/07/27
Updated
2007/03/6
Money Back
30 days
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