Ad(words & sense) Tools directory :The right place to find the right tool

New Tool Saves Hours of Typing, Takes Advantage of Typos, and Creates Killer Keywords that Generate Quality Traffic for Much Lower Bid Prices

Here’s what The AdTool™ does to that list:

• finds related terms people are searching on Overture and Google
• suggests common misspellings and typos
• adds quotes and brackets
• instantly "peel and stick" your keyword lists into laser focused AdGroups
• allows you to find plurals, alternate word forms and synonyms
• lets you easily add US States and/or Metropolitan areas before and/or after your keywords
• lets you subtract negative keywords
• easily exports or emails your new list, including hundreds or thousands of hot new keywords and phrases

 Finding Related Terms - How do you generate your initial list? Are you roaming the internet, using a bunch of different free tools and then copying and pasting your results into spreadsheets or text files? That’s how I used to do it. The AdTool™ allows you to combine two of the best free sources of keywords actually used by people searching the web: Overture’s Inventory Tool and Google’s Keyword Suggestion Tool (affectionately known as the “Sandbox”). If you use a paid keyword tool like Wordtracker, you can simply import your results into The AdTool™ and go from there.

 Common Misspellings and Typos - Here’s a web page that will blow your mind, straight from Google. It’s a list of hundreds of common misspellings of “Britney Spears” typed in by web searchers during a three month period. About 130,000 people spelled her name incorrectly. Who got to show their ads to those people? The ones who bid on the misspellings. The AdTool™ helps you find and input the mispelings and tpyos that your competitors are missing. It’s like having a Yellow Pages for bad spellers, and you’re the only ad in your category!

 US States and Categories - If you sell a product nationally in the US that people search on regionally, such as mortgages or health insurance, you may want to bid on regionally specific terms, such as

• Alabama Mortgage
• Alaska Mortgage
• etc.

not to mention

• Mortgage Alabama
• Mortgage Alaska
• etc.

or

• “Alabama Mortgage”
• “Alaska Mortgage”
• [Alabama Mortgage]
• [Alaska Mortgage]
• etc.

The AdTool™ will do all that for you in about 8 seconds - for all 50 US states, and the 20 largest metropolitan areas.

 Why Quotes and Brackets Matter a Lot - If you’re just bidding on a few different words or phrases, you’re missing out on the hundreds of other words or phrases people are typing when they’re looking for your product or service. If you’re just bidding on the big, dumb, obvious keywords (like photocopier or mortgage or cruise), then you’re bidding against giant companies with more money than brains. Competitors who are ignorantly inflating the price of your bid. The key to AdWords success is to take the time and creativity to find all the unusual words and phrases that nobody else is thinking of. Because they’re much cheaper than the generic category killers. With me so far? Good, because here’s the punchline: When someone searches on Google putting quotes or brackets around the word or phrase, they get different results than if they just typed the word in all by itself. In other words, using quotes and brackets can triple the number of keywords you bid on, and gives you three times as many chances to find the really profitable ones.

 Why Misspellings, Plurals and Synonyms Matter a Lot - Did you hear about the guy who auctioned off a box of "gers" on ebay for $5? The guy who bought it turned around and auctioned off the same box for $200. Why? Because he listed it as a box of "gears." Everyone was searching for "gears." Only the guy who made $195 in two minutes searched for "gers." If you can think of misspellings that your competitors miss, you get all that traffic for minimum prices. It won’t be a huge amount, but it doesn’t have to be. It lowers your overall lead acquisition cost, which is huge. Synonyms and plurals and alternate forms work the same way. The more creative you can be about identifying traffic sources, the bigger your competitive advantage.

 Why Negative Keywords are Crucial - Let’s say you want to advertise your mushroom growing kits. Do you know who searches for "mushrooms" on Google? A lot of people looking to take a psychedelic trip. Do you want all those people seeing your ads and destroying your click-thru rate? If you’ve ever suffered the pain, annoyance, and humiliation of having your campaigns suspended for poor performance, you understand that keeping the wrong people away from your ads is as important as attracting the right people.

 Who Needs a Tool to Do All This Stuff? - Nobody! You can absolutely type out all your keywords and manually put a quote before each word, and then go and add a quote at the end. Then you can do the same thing with brackets. (If you want to do it that way, might as well just do a global search and replace of " " with [ ] .) Then you can save all those words onto another file and do a global search and replace with every misspelling, every plural, every synonym. Oh, and if you’re using Word, make sure you turn off the auto-correct feature!

Here’s the point: the more keywords you have, the more time it will take. And the less likely you’ll be to find those killer five cent words and phrases that nobody else has thought of.

Don’t take my word for it. Look at the following very short keyword list.

• beekeeping
• beekeeping supplies
• beekeeping course
• beekeeping ideas
• beekeeping expert
• beekeeping honey
• harvesting honey

What would you do to prepare this list for an Ad Group? How long would it take you? Ready, set, go!

Are you back? What does your list look like? How long did it take? Did you make any typo mistakes? Can you think of a better use of your time?

To make my new list, I just made the following 6 replacements (9 seconds each):

• beekeeping > bee keeping
• beekeeping > beekeeper
• beekeeping > bee keeper
• bee keeper > apiarist
• beekeeper > apiarist
• apiarist > apiary

Then I clicked to add quotes and brackets (1 second).

Then I added some negative keywords (5 seconds each):

• secret life
• recipe
• recipes
• sting
• allergy

Click here to view my new list of 104 keywords to dump into Adwords, created in exactly 80 seconds. A Short and Almost Pointless History of Lower Your Bid Price

 Price Plan - Try The AdTool for just $3.95 for 21 days. If you don’t find that it saves you hours on your Adwords campaign, we’ll give you a full and cheerful refund. After the 21-day trial, The AdTool is $19.95/month, or $147 for a whole year (about 40% off!). (Think of it as a thirty-five cents an hour intern who doesn’t take lunch breaks.)

publisher-author

Howie Connect Inc (Howie Jacobson)

License

Subscription

Money Back

n/a

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