SMO Tools > Digital Media Sharing > Mobile Marketing
Buy mobile web advertisements, Sell ads on your mobile web site
AdMob is the world’s largest mobile advertising marketplace. Founded in 2006, AdMob allows advertisers to reach their customers on the mobile Web and publishers to increase the value of their mobile sites. AdMob offers both advertisers and publishers the ability to target and personalize advertising to their customers in over 160 countries.
How AdMob does this work?
AdMob is a mobile advertising marketplace bringing together buyers and sellers of mobile ads. Publishers simply place some code into their mobile web pages, and AdMob serves pay-per-click advertising directly to their users.
What does it take to set up?
To set up your mobile site with AdMob, you simply register and create a site in the system. You will be given access to install code which can then be integrated into your PHP, JSP, ASP, or CGI driven mobile web pages. Once you have done this, you are all ready to go.
What is the revenue split?
For publishing partners, the split is 60/40 in the partner’s favor.
What is the difference between a publishing partner and an ad source partner?
Publishing partners serve AdMob ads exclusively on their mobile sites. They are also required to provide links from their website back to AdMob for interested advertisers. Ad source partners source ads from AdMob but do not necessarily use AdMob ads exclusively. They may also source ads from other services or via their own direct ad sales force. They are not required to direct advertisers back to AdMob.
AdMob For Advertisers - Why Mobile Advertising?
At AdMob, we feel it’s about time that all advertisers - large and small, experienced in mobile advertising and new to the market - have an easy and cost-effective way to reach mobile consumers. To reach these audiences, we actively partner with high-quality, high-traffic, independent mobile sites to carry your ads. To make your ads as effective as possible we have developed a number of unique technologies that will change the way you think about mobile advertising.
- CPM Solution (Graphical Banner Ads)
- CPC Solution (Cost Per-Click Text)
The AdMob Advantage
No mobile site? No problem - AdMob’s easy to build MobPages allow you to reach mobile consumers even if you don’t have a mobile site. You can include a "click-to-call" link which will initiate a voice call on most mobile devices. You can even collect email addresses to follow up with potential customers. MobPages make it easy for anyone to get their products and services seen on the mobile web.
Target Tree Technology - AdMob’s Target Tree allows you to make sure your ads only reach the users you want. This powerful technology enables you to target based on region, platform, device capabilities, and manufacturer. So if you want your ads to reach only Nokia users on MIDP 2.0 devices in Europe who have polyphonic ringtone support, we’ve got you covered. You’re paying per click, and we want to make sure you get the right click.
Device Personalization - AdMob’s personalization engine allows you to personalize your ad to each user based on their device. Now instead of advertising "Fun for your phone", you can advertise "Fun for your S710A". When a user sees their device model specifically called out, it makes them all the more likely to click.
AdMob for Publishers - Earn money with your mobile site
Partnering with AdMob is the perfect way to monetize your mobile traffic. We built AdMob because we were running a mobile site with a lot of traffic, but found it difficult to generate sufficient income to keep the service viable.
AdMob changes all that. Our ad sales staff is always focused on finding high quality clients. As a partner, you will have access to our growing community of advertisers. In addition, you will be able to direct potential advertisers from your site to AdMob to make their ad purchase. You retain full control over what ads show up on your site, and each ad must be approved by you before it appears on your site.
Fair Share - We know how much work it is to run a mobile site. We realize that if we are to be successful long term, that everyone has be compensated fairly. AdMob shares revenue 60/40 in favor of our publishing partners for CPC ads and a 50/50 split for CPM Graphical Banner ads.
Happy Advertisers - All of this wouldn’t be much good without our advertisers. AdMob provides them with a number of tools, from reporting to targeting and personalization to make their ads effective. Together with our partners, we are able to offer advertisers a value that they simply cannot find anywhere else.
Quick & Easy - Download the AdMob Publisher Integration Guide for a complete step-by-step description of integrating and testing the publisher site code.
- publisher-author
- AdMob Inc
- Created
- 2006/01/1
- Money Back
- n/a
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